Programmatic Terminology
- Type of software to acquire digital advertising
- The primary process of acquiring advertising have factors like RFPs, negotiations, and manual orders. People need to make a compromise to produce some ads with a publisher and follow the commitment.
Programmatic Advertising
- To target the group of audiences, you want to see your advertisements.
- Through including gender, age and location, you rest assure you are transmitting highly-targeted messages to the right group of people.
- You can also choose which publishers you want your ads to appear, permitting you to pay only for efficient ads, wherein they will appear at the right time to be seen by the right group of audiences.
- This option is more cost-effective with higher functions because human ad buyers and salespeople aren’t always trustworthy and might also be costly.
Programmatic Ad Buying
- Incorporate machines to buy ads in actual time
- Grants the automation of fundamentals like buying, placement and optimization of the media inventory through a real-time bidding system.
Programmatic Direct
- Automated buying of guaranteed advertising space without an auction.
- Other terms are 'automated guaranteed', 'programmatic guaranteed', or 'programmatic premium'.
Programmatic RTB (Real-Time Buying)
- Automated process of negotiating with media that’s bought and sold by technology platforms in real-time.
- Before bidding takes place, publishers make the space available for brands and advertisers.
- Different elements need to consider like type of people and rates.
DSPs (Demand Side Platform)
- Demand Side Platform is an online system permits buyers of internet-based advertising inventory to barter, handle and bid in real time for the cost of display ads.
- DSP system grants study of performance metrics, such as cost per click or cost per action.
- You can also collect information about ad frequency and place ads in high media formats and sometimes the system incorporates video tracking.
To get more information about programmatic advertising services, visit –http://www.digitalmediasapiens.com/programmatic-advertising/
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