How do small businesses or
start-ups gain momentum in competing for big brands for online visibility?
There are many marketing approaches which are simple and inexpensive which form
the basis of online visibility. These approaches vary from time to time as your
business grows.
Integrate the following approaches to your
strategic plan to make your online presence effective:
1.
Get registered with Google My Business Listing- Don't scratch your heads thinking of additional expenses for this
registration as this is absolutely free. You may want to trigger a question-
why this is important? Earlier, new businesses were highlighted in yellow pages
or in a newspaper column. In today's digital world, this is done in Google MyBusiness Listing. Verify your company's name under this source to register your
online presence. After sign upload photos of your business activities, create
campaigns to engage customers and make sure you are being responsive by
responding to each customer review.
2.
Responsiveness appreciated- Google's
mobile-first algorithm makes sure your website fits well in dimensions of
mobile phones, laptops, i-pads, etc. Google is adhered to provide a hassle-free
experience to its customers, however, if your website is still unresponsive
then Google starts penalizing owners. Users don't pay more than 10 seconds on
your website if its contents don't get loaded completely.
3.
Prove your worth- Plan your responses to
negative customer reviews. Trust the fact that not every person or business out
there is happy with your growth or your deliverables may have loopholes which
are not getting entertained by customers in a positive manner. Online reviews
have managed its place in market gracefully and people do post and follow
reviews seriously. Make sure your responses are reaching customers in return
for their feedback.
4.
Local SEO Optimization- Make sure your
online visibility is aided with search engine optimization's best practices.
Your presence should be strong enough that your website gets referenced in top
rankings against customer's queries.
5.
Virtual tour- To make customers realize
your genuineness, showcase them your offline business by uploading real
pictures, creating a 360-degree tour, posting videos, etc. A recent study has
revealed that Google listings with real photos and 360-degree tour were hit
more frequently than the ones without proofs.
6.
Social Media Marketing (SMM) Approach- SMM
has proved its worth as businesses stay connected with their customers and
followers through social media platforms. Boost your business reach by
showcasing your services to target users through social media links.
7.
Concise and self-understood content- In
addition to effective SEO strategies to boost online presence, make sure your
audience is able to understand what you want to convey through your blogs and
content. Be precise & clear with your words and avoid repetition of ideas
under same title content.
I connected with Digital Media Sapiens (DMS) for
search engine services in Dubai. They follow all these strategies to enhance
visibility.
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