2019 Digital Marketing Lessons That You Need to Implement

2019 is already here and we are back with our post on digital marketing lessons of the year. Last year we saw a rise in voice search queries, the arrival of chatbots on more platforms, the use of AI in almost every sphere and so on and so forth. As any leading digital agency in Dubai will suggest, you will need to come up with a stellar marketing strategy if you need to stay on the top of your game. Here are our lessons that you need to implement this year:

1.       Take Social to Next Level – The rule of the thumb is to make sure that you take your social media platforms to the next level. From Facebook, Twitter to Instagram and Snapchat, think of ways you can leverage them and outdo your competition. Use the right tools, techniques and use these channels to boost your brand visibility, maximize engagement etc. And if your content on these platforms happen to go viral, then there will be no looking back for your firm for sure!

2.       Keep Your Website Updated and Relevant – The next step is to make sure that your website is up to date and is relevant to your niche. It is always a good idea to change the content and keep it to the point, use photos, illustrations and graphics that are not stock photography and make your site easy to navigate. Also, use a lot of white space to ensure better readability. Make sure that your website is responsive and mobile-friendly as these are also going to be considered by Google as ranking factors.

3.       Paid Marketing Will Rule – Paid search works on different platforms as well, including professional networking site LinkedIn. With a number of targeting options, you can make the most of your paid search campaigns and reach out to a huge audience who have their presence online.

4.       Be GDPR Compliant – The next step is to make sure that your website is GDPR compliant. There can be many steps to do so such as adding an SSL certificate, having a cookie policy in place and keeping a Privacy Policy on the site. In short, you have to specify very clearly to the target audience that how their data or information is going to be stored.

 Conclusion

These are some of the things that you need to take into consideration when it comes to implement the latest digital marketing tips and tricks in 2019. For more tips given by the best digital media and advertising agency in Dubai, keep a tab on this space.

3 Types of Brand Videos You Need to Aim For

Sending out paper leaflets or newspaper ads is a passé. Business video content is the newbie which is thriving ever than before and taking over all the social platforms. It is gaining momentum as it helps bring the company mission, aim, objectives, and products and services to life. 

Brand videos are something which your audience can immediately relate to and help establish your company as a champion.  

Here is a quick list of brand videos which Digital Marketing Companies can incorporate in their marketing strategies to yield the best results –  

Explainer Videos:

Do people feel that it is difficult to understand your product or service, thus affecting your sales? Well, what you can do is compile an “explainer video” and break down the topic or the problem for easier comprehension.  

Digital Agency in Dubai and elsewhere, put it in a story format to make it more interesting and engaging. These can include helpful tips, running the audience through some specific processes or solving their problems. One of the most important benefits of these kinds of videos is that they do not promote your service or product. Instead, they help solve some issue and foster a personal relationship with the audience or the customers.  

Event Videos:

Want to convey a depth information about your company, product, culture, or aims and objectives? This just might be the thing for you. Event videos refer to posting the fun videos of the events or the special occasions that you celebrated in the past. These videos can help the viewers see the “behind the curtain” scenes, which they otherwise cannot. 

Many social media platforms also allow you to post “live videos” of your events which keep your viewers hooked to their laptop or phone screens. This is an effective way to keep your audience involved and increase your followers or the customer base. 

‘How to’ videos or Demo videos:

Want to endorse your products to the masses in an exciting way? These videos help you highlight the same and also help the audience to identify with your product in a better manner. Demo videos or ‘how to’ videos are basically nothing but giving a brief demonstrator of how to use your products or services virtually. You can make use of such videos to make your products come into the limelight and convert your sales. You can also include the call to action in such videos to extend some extra help to your viewers. 

These are the basics or the must-haves video marketing strategies you should be incorporating. 

Conclusion:

Brand video content is booming every single day and assists the projected growth. What better and fun way to marketing your products and services than this?