Latest Trends in Social Media Marketing

It has been more than a decade with social media networks and entrepreneurs are striving hard to take utmost advantage of these platforms while it's in the spotlight. A few may assume it just as a buzzword, however for majority firms these networks have uplifted their revenue graph. Imagine a job where spending a few working hours on social media and interacting with people online is leading to practical benefits to the business and as well as to your professional upfront. As per stats 90% stakeholders believe that marketing with social media has influenced customer reach and generated immense exposure to the business. Businesses have become extremely subtle in maintaining customer relations, and anyone who's not on the track of marketing on social media is squandering time and money. The following are top four marketing trends:

·         Live streaming- Earlier viewing recorded videos on YouTube became a furor and it spread like wildfire. The latest broadcasting feature is more poise and instant which allows you to display live footage. Meerkat released the first instance of the live streaming following which Twitter released Periscope. Presently, Facebook is trending enormously with its live streaming video feature.

·         Chatbots- As a part of real-time engagement strategy chatbots have been designed to simulate an intelligent conversation with users or customers. It implies the protocols of artificial intelligence by automating tasks and retrieving data. It offers a great experience to users by providing instant answers to their queries. Chatbots have revolutionized the customer support services. Facebook messenger accelerates customer information through its chatbot named ‘Chotu.'

·         Expiring content- With the launch of engaging content on social media, platforms users have become more enthusiastic. Old and seen content no more persuades users as they keep themselves up to date with latest posts. It arises an urgency to create new marketing campaigns in set timelines. Snapchat has built a feature of making content expire to push new items by eliminating the old ones. Snapchat stories last only for 24 hours while its 10-second videos vanish after one view.

·         Paid and personalized content- If you want to enhance your reach to your target users then apply for paid tactics on social media platforms. But, what's new in this? The answer is personalized and useful posts. Social media platforms have started working on modified algorithms which tend to grasp user's attention more efficiently. And hence, customized content is in the picture. In a stack of tweets or Facebook posts, you will see only that material which is most relevant to your interest.

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Five Ways to Beat Your Competitors on Social Media

Social media is a fun-filled, informative arena for its users. It has provided businesses a digital platform to grow their umbrella by engaging users by implementing unique campaigning strategies. It is important to quote that the same space is given to the competitors of a company to grow. Whoever's approach can engage a maximum number of users; their business is on the road of popularity and expansion. Even if you own quality services or products in comparison to your competitor, however, you have less exposure, your competitor wins the race.

The following are five social media marketing strategies to showcase your worth against your competitors on social media platforms:

1.     Regular updates- Regular here may mean every day or multiple times in a day. Keep posting new informative materials on your social media accounts on a regular basis to seek ‘target' audience's attention. It is essential to engage the category of people for whom your product or service is dedicated to. Keep checking the accounts of your competitors for latest updates and sync your posts in better accordance with those. Innovate your posts on different topics related to your business which prove your worth better than your competitors.

2.     Prompt response- These days majority of online businesses have a dedicated social media marketing team which attends customer's comments on an immediate basis. If you are leading a company, then you need to make sure that your social media account is interactive with the audience in terms of positive thoughts and customer care values. This will make your social presence polite and responsive.

3.     Analyze your competitor's profiles- No, this won't be wrong to do. Do a thorough walkthrough of your competitor's social media profiles to analyze their posts, comments, number of likes & comments, what's the engaging factor, etc. Don't copy their posts, however, try building effective posts than theirs.

4.     Create a buzz- Let your social media account come up with some genuine hot and sizzling news. This news will create word of mouth amongst your audience, and against your contenders, your popularity will be benefitted. It is not advisable to post wrong information or information which can hurt religious sentiments of a particular group of people to create buzz and appear in the limelight.

5.     Stay omnipresent- This is a crucial factor for engagement through online platforms. Make your business available on all social media platforms to grab the attention of the maximum number of people. Recurrently keep checking your competitor's behavior on all media accounts and prove your tendency with better content.

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7 Ways To Improve Your Online Visibility Using Google My Business

How do small businesses or start-ups gain momentum in competing for big brands for online visibility? There are many marketing approaches which are simple and inexpensive which form the basis of online visibility. These approaches vary from time to time as your business grows.

Integrate the following approaches to your strategic plan to make your online presence effective:

1.       Get registered with Google My Business Listing- Don't scratch your heads thinking of additional expenses for this registration as this is absolutely free. You may want to trigger a question- why this is important? Earlier, new businesses were highlighted in yellow pages or in a newspaper column. In today's digital world, this is done in Google MyBusiness Listing. Verify your company's name under this source to register your online presence. After sign upload photos of your business activities, create campaigns to engage customers and make sure you are being responsive by responding to each customer review.

2.       Responsiveness appreciated- Google's mobile-first algorithm makes sure your website fits well in dimensions of mobile phones, laptops, i-pads, etc. Google is adhered to provide a hassle-free experience to its customers, however, if your website is still unresponsive then Google starts penalizing owners. Users don't pay more than 10 seconds on your website if its contents don't get loaded completely.

3.       Prove your worth- Plan your responses to negative customer reviews. Trust the fact that not every person or business out there is happy with your growth or your deliverables may have loopholes which are not getting entertained by customers in a positive manner. Online reviews have managed its place in market gracefully and people do post and follow reviews seriously. Make sure your responses are reaching customers in return for their feedback.

4.       Local SEO Optimization- Make sure your online visibility is aided with search engine optimization's best practices. Your presence should be strong enough that your website gets referenced in top rankings against customer's queries.

5.       Virtual tour- To make customers realize your genuineness, showcase them your offline business by uploading real pictures, creating a 360-degree tour, posting videos, etc. A recent study has revealed that Google listings with real photos and 360-degree tour were hit more frequently than the ones without proofs.

6.       Social Media Marketing (SMM) Approach- SMM has proved its worth as businesses stay connected with their customers and followers through social media platforms. Boost your business reach by showcasing your services to target users through social media links. 

7.       Concise and self-understood content- In addition to effective SEO strategies to boost online presence, make sure your audience is able to understand what you want to convey through your blogs and content. Be precise & clear with your words and avoid repetition of ideas under same title content.

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I connected with Digital Media Sapiens (DMS) for search engine services in Dubai. They follow all these strategies to enhance visibility.

How Will Artificial Intelligence Change SEO in 2018?

With the launch of RankBrain, the digital market is on a buzz- artificial intelligence changing the strategies of traditional SEO. RankBrain is based on fundamentals of AI and plays an important role in Google's overall search in billions of pages. According to experts, algorithms come and get replaced, however, the fundamental principle of SEO remains same- maximum visibility of quality and providing desired content to the user. This includes the following:

·         Visitor targeted quality content.

·         Becoming direct reference to your niche.

·         Improving on-site SEO along with website's visibility & usability.

·         Reference reputable websites with the topics of your website.

AIs connection with SEO still adheres to- avoidance of keyword stuffing, quality content, keyword stuffing in the title, incoming links from reputable websites. The goal of AI is to make digital systems think like human and provide them with the best possible results in the minimal amount of time. With AI's evolution in digital marketing, SEO has enhanced greatly and in coming years we'll be able to create systems that can reveal quality contents. AI is aligned to understand user's behavior and actions to filter the site. If the user is spending ample time on your website and referencing the links mentioned in your content then your SEO has won the race. A few seconds on your website and switch to other search result showcases user's disinterest in your content.

Introduction of AI in search engine optimization will eliminate the loopholes like figuring out the differences between relevant sites and sites irrelevant to the search query. Websites with single and focused topics are easier to discover and classify which increases the chances of appearing in top search results. Since search engines are being traversed with AI principles, hence, SEO will have to adopt the new advancements and change its theories. The launch of AI-based search engines will largely benefit search engine optimization strategies. The big change would be rather being an SEO analyst, professionals will have to apply SEO strategies from the business owner's point of view.

According to AIs concept, the main motto is to make computer systems intelligent and think like humans. Now, having implemented AI in search engines, from SEO point of view the strategy should be implemented as such that if search engines were humans then still your website should have been ranked among top search results. AI has stepped into digital marketing and now its effects will only grow with new implementations. You just need to ensure your website matches maximum answers to query hit by users. Search engines will reward you if you are able to get maximum engagement with relevant results. These algorithms are dynamic and possess the ability to handle complex queries. 

How to be successful on Pinterest in 8 steps

With over 150 million active monthly users, Pinterest is quite the popular platform with a predominant female audience, totaling over 81% and 50 million.

Today it has become one of the fastest growing networks, starting from a virtual bulletin board to a highly successful and popular social media platform in only a couple of years, changing the perception that it was used for bored people, housewives and wedding planners.

People will go on a content search and will find information that fits their content discovery since they can search, just like on Google, expect it is all listed in picture format. Pinterest is all about sharing content through ideas, images, inspirational posts etc, which connect with people because it fits their interests.

The key is to have your content reach the right people so you can be successful at Pinterest through these 8 steps. 

1.    Create and link!  

Pinterest is a great social media marketing channel, so create an account and remember to add/install a “Pin It” button on your website. Then start by creating a board and link the pins back to your website. For more visibility regardless of whether your Pinterest account is for private or business use, it is preferable that you link it to your Facebook, creating good synergy when all your social media accounts are in sync with each other. 

2.    Have clean and organized boards

Your followers will easily find what they’re looking for if your boards aren’t scattered and unorganized and will drive traffic to your website. If your boards have different themes in the same board it will confuse people and they might unfollow your board, or not choose to follow you at all.

3.    Don’t leave boards inactive

Inactive boards will not show up on Pinterest’s search engine and should therefore be deleted. A better way to handle the board if you don’t want to delete it is to make the boards “secret” so you can organize it, or adjust the content on the board rather than delete.

4.    Images should be created for Pinterest.

The size of the image should be adjusted to fit Pinterest. Especially considering that research has found that consistency of the posts in terms of colors, look, feel and font resulted in a higher click through rate than other images that were totally different with no uniformity. It is preferable that a template be used to make the most out of Pinterest.

5.    Captions should be engaging

The level of engagement on a pin will determine how successful or unsuccessful a pin is so having visual appeal is key in addition to the caption of the pin which in turn will entice people to “pin” it. One the pin is shared, the web address attached to the pin will appear under the pic, indicating the price tag of the pic.

6.    Remember to use keywords 

The search function on Pinterest is used very heavily, for finding pins related to recipes, style and decorating and even event planning, therefore using relevant keywords in captions is very important since it drives traffic to your website.

7.    Make sure your text is SEO friendly  

People who pin your pins need to read an SEO friendly description of the pin so it can be picked up in the Pinterest search engine and so the content will be shown to the people searching. Alt tags on images that are named “Image 333” should not be left and should be named because the people who in your pins will not change the names and this makes your pins unsearchable. The same should be applied or the names of your boards, simple and specific names to give an instant idea of the content of the boards since they should be SEO friendly too.

8.    Make your content shareable

The concept behind Pinterest is to save share, or do both, it is one of the new platforms where you can save. Therefore, it is best to add a plug on your website and list all your social media accounts.

Responsive web site design vs. Adaptive website design

Responsive web site design

·         It produces the best sighting revel in to a website; regardless what sort of tool could be used.

·         Fluid grids is a layout that plays irrespective of what display size for the best glimpsing experience, using broad variety of devices, from cell telephones to computer pc video display units.

Adaptive website design

·         It includes many particular layouts for a couple of screen sizes and the layout used base on the use of display screen size.

·         The internet site identifies the form of tool used and offers the pre-set format for that device.

Difference of Responsive & Adaptive Website

·         Responsive design is the extra severe option to carry out because it desires extra attention to the website on line’s CSS and employer consequently for positive it wills paintings nicely whichever sizes.

·         It’s very potential to make a few specific layouts to your website, rather than making one format a good way to paintings in any screen length.

·         Responsive web sites need handiest to load one format in order to paintings to all platforms.

·         Adaptive internet site requires loading all viable layouts however, for some situations, just like the responsive web page with 100 pages correlate to an adaptive site with 10 pages, adaptive might be a whole lot quicker.

·         Adaptive site designs feature only too many screens if the layouts are also matching them.

based totally at the survey results, responsive web site design is generally the excellent choice to go together with in your website online due to the fact, it continually works for whatever screen sizes, develops loading instances and often greater effort given is profitable.

For brand new or smaller web sites that simply starting to set up and those they want to repair their resources, adaptive website design is probably tons higher preference.

Social Media Advertising and Marketing

If you do not have an online existence for your own little or medium company, lots of chances are being missed. Online digital strategy is vital to the growth of your brand and is an incredible tool to attain your goals as an enterprise owner. At the same time as your spending budget might not be as big as top brands, being online equals your playing field. You essentially open a virtual door for the entire world to note your products and services. A large group of customers nowadays relies upon the internet to locate solutions for their problems. With an efficient strategy online, you may show that you may help them find solution for their troubles.

Loyal customers may additionally get acquainted more with the brand and have greater faith and you are also able to attain untapped markets through various stations like social network, email advertising, content promotion, among others. With an excellent online process, you can be on business enterprise 24x7. Even when you are sleeping, your money can work for you. As a small business enterprise, you can't afford the spending of huge brands about product boost, however a clear digital technique will help you conserve on prices and create positive outcomes like developing new leads and getting new customers. In contrast to traditional marketing where verbal exchange is one manner, online strategy paves the manner for real time promotion and customer interaction

Facebook, Twitter together with other platforms serve as client support channels. Top brands make maximum of this opportunity to maintain their customer base happy. With on-line advertising and marketing, you may personalize offers readily and eye buying history. Using the data that you've, you could run offers which can target specific customers for specific products or services that they could need. The data of the consumers may also be utilized to plot pass campaigns so that you can improve value of sales per client. Human beings now consume content using smart phones and tablets.

 It’s a mobile world where connecting with prospective clients on the move is very easy. While hiring specialists to help you together with your online approach ensure that they are not only experts in website design or search engine optimization, but additionally are extremely good at mobile promotion and mobile web site design. With larger savings and much less costs due to effective online digital strategy, you will be capable of getting extra leads and convert them to buying customers. Maximum manufacturers are ramping up their digital campaigns via social network, mobile phone, PPC and display