SEO vs PPC

• Generating traffic and get higher ranks on search engine result pages (SERPs) for your targeted keywords are two of the biggest difficulties you will encounter as a digital marketer
•  Search Engine Optimization promotes organic clicks that guarantee higher-quality traffic.
• Pay Per Click enhances good click-through rates, which is more measurable and you can easily track your budget.
• Both campaigns are essential in your business that provides different benefits. 

Search Engine Optimization

• Creating strategies that will enhance your website ranking on organic/ natural search engine results for your targeted keywords
• It promotes efficiently your brand that gives more traffic to your site and boosts conversion rates. 

Pay per Click (PPC)

• Paying for space used for advertising using targeted keywords on a search results page.
• Usually, it makes your ad immediate traffic enhancement. Therefore, it has a higher conversion rate compare to organic traffic.
• One of the risks for this campaign is that you need to pay for your ads to appear.
• Investing time is essential to learn how to boost and make the campaign ads perfect.
• Once you turn off the campaign, the traffic connected will also disappear.

To know more features about SEO and PPC and get advice which is much better for your business, visit - http://www.digitalmediasapiens.com/

Programmatic Advertising Services

Programmatic Terminology

• Type of software to acquire digital advertising
• The primary process of acquiring advertising have factors like RFPs, negotiations, and manual orders. People need to make a compromise to produce some ads with a publisher and follow the commitment.

Programmatic Advertising

• To target the group of audiences, you want to see your advertisements.
• Through including gender, age and location, you rest assure you are transmitting highly-targeted messages to the right group of people. 
• You can also choose which publishers you want your ads to appear, permitting you to pay only for efficient ads, wherein they will appear at the right time to be seen by the right group of audiences. 
• This option is more cost-effective with higher functions because human ad buyers and salespeople aren’t always trustworthy and might also be costly.

Programmatic Ad Buying

• Incorporate machines to buy ads in actual time
• Grants the automation of fundamentals like buying, placement and optimization of the media inventory through a real-time bidding system.

Programmatic Direct

• Automated buying of guaranteed advertising space without an auction.
• Other terms are 'automated guaranteed', 'programmatic guaranteed', or 'programmatic premium'.

Programmatic RTB (Real-Time Buying)

• Automated process of negotiating with media that’s bought and sold by technology platforms in real-time.
• Before bidding takes place, publishers make the space available for brands and advertisers.
• Different elements need to consider like type of people and rates.

DSPs (Demand Side Platform)

• Demand Side Platform is an online system permits buyers of internet-based advertising inventory to barter, handle and bid in real time for the cost of display ads.
• DSP system grants study of performance metrics, such as cost per click or cost per action.
• You can also collect information about ad frequency and place ads in high media formats and sometimes the system incorporates video tracking. 

To get more information about programmatic advertising services, visit –http://www.digitalmediasapiens.com/programmatic-advertising/

Responsive Website Design vs Adaptive Website Design

Responsive Website Design

•   It produces the highest sighting experience to a website; regardless what type of device will be used.
• Fluid grids is a design that performs no matter what screen size for the highest glimpsing experience, using broad range of devices, from mobile phones to desktop computer monitors.

Adaptive Website Design

• It contains many specific layouts for multiple screen sizes and the layout used base on the usage of screen size.
•  The website identifies the type of device used and gives the pre-set layout for that device.

Difference of Responsive & Adaptive Website

•  Responsive design is the more severe option to carry out since it needs extra attention to the site’s CSS and organization therefore for sure it will work well whichever sizes.
• It’s very manageable to make some specific layouts for your website, rather than making one layout that will work in any screen size.
• Responsive websites need only to load one layout that will work to all platforms.
• Adaptive website requires loading all possible layouts however, for some situations, like the responsive site with 100 pages correlate to an adaptive site with 10 pages, adaptive will be much faster.
• Adaptive site designs function only to many screens if the layouts are also matching them.

Based on the survey results, responsive website design is usually the best option to go with for your site because, it always works for whatever screen sizes, develops loading times and frequently more effort given is worthwhile.

For new or smaller websites that just beginning to establish and they need to restore their resources, adaptive website design might be much better choice.

To get more information about web design, visit – www.digitalmediasapiens.com

7 Ways to Increase Facebook Engagement & Likes

1. Timing is important 

• Timing of your post will depend on your audience, content and your overall goal.
• You should post wherein it leads to increasing engagement, testing can be included to evaluate the right time.

2. Incorporate Social Media Images

• Original people images sharing
• Emphasize on faces
• Prefer lifestyle imagery
• Concise words
• Persuade short responses
• Image galleries creation
• Nostalgia is an advantage

3. Present Facebook Contests

• Increase audiences
• Enhance in traffic
• Provide user-generated content
• Create target market opinions
• Grow shares and vigorous
• Produce conversations
• Increase your email list

4. Cluster Source & Feedback

• Cluster sourcing serves as social listening, which is an important part of any social media strategy. 
• You can create simple questions to your audiences or use polls to let them vote on different questions therefore, you will easily realize what your audience wants. 

5. Enhance your posts

• After you determined your target audience, boost your post to get much better results.
• Content of your post should encourage visitors to your business website.

6. Look for Audience Insights

• You can determine type of content you need to focus after you see what kind of content your audience replies and kind of content they reject.
• Moreover, you will realize who your particular audience are and focus on this demographic.

7. Create Uncommon and Important Content

• Keep on mind your brand or product is unique therefore, highlight these features properly through your Facebook strategy. 
• You can also give advice and solutions to your audiences through your group in Facebook page. 

For more information on increasing engagements on Social media, visit http://www.digitalmediasapiens.com/our-services/social-media-marketing/

5 Digital Marketing Predictions by 2020

      1.       Change of Websites Depending on Who You Are

Fully personalized websites will be much trending in the near future. These websites will focus many factors, such as the visitor’s cookies, how much time has been spent on these pages and what pages that were visited. This information will assign a persona to the visitor behind the scenes.

You will spend time and money on the website if the brand can serve you content or promotions that you’ll be more interested and has big chance to get higher profits in the future. Amazon and Mayo Clinic are two of the websites that prefer to personalize their websites.

How to prepare?

You need to ensure first that your company developed few personas that categorize your audience. It’s important to understand what type of people visit your website, their interests, reasons people will go to your website and their goals. Giving answers to these questions will be invaluable in understanding your audience.

Second step is to find a good content management system (CMS) that allows your website to be personalized to your audience. Make a budget and preparation to update your website and accommodate these procedures.

      2.       Stock Photos are Obstacles for Websites

Any web page that has copy that is a duplicate from another web page is penalized in search rankings from the Google. Soon, Google might extend this concept to images as well, webpages should contain quality and original images.

Back in 2013, Google’s Head of Web Spam, Matt Cutts, said great suggestion for a future signal that we could look at in terms of search quality, this is an effect within search rankings for stock photos. He also said in “Guide to Material Design”, “stay away from stock,” as “photographic stock and clipart is neither specific nor interpretive.”

Google search will recognize quality images because its image algorithms become much clever over the last few years.

How to prepare?

Start uploading original photos and graphics to your website. Adding fresh graphics and photos will lead to better user experience and might boost your SEO.

      3.       One Page Search Engine Google Results

Google might stop delivering multiple search engine result pages (SERPs) and will begin to provide one page only of results to users. Some mobile users might prefer to use desktop, if they would like multiple pages of search results.

Google will do this because it will save its resources. If the huge and wealthy company have infinite capabilities, even google has limited resources. Google indexes and displays an extreme amount of data for 3.5 billions searches per day and nearly 1.5 trillion searches per year. It will cost a little more time and energy for every page of search result. To lessen the amount of SERPs will save google time and money, and few users will care.

How to prepare?

You must actively monitor and improve your SEO each month, even if it’s just 1 or 2 hours, to have big chance your website will be included on the first-page ranking. You need to ensure your ad groups are in order if you’re using Google AdWords and make your quality scores are much prepared from other competitors. 

      4.       Virtual Reality Content Marketing is Essential

Virtual Reality will develop more in the next few years. For Instance, your smartphone can download VR apps to allow experience video in full 360 degrees.Daydream, new mobile VR app from Google, also consider huge technologies have serious potential in VR. Two years ago, Mark Zuckerberg said, this is really a new communication platform because aside from sharing your moments with your friends online, you’re also sharing your entire experiences and adventures.

How to prepare?

Companies that will include high-quality content marketing strategy in VR to promote their brands or services will have an advantage over their competitors. You can create and upload marketing videos on YouTube, creating 360 degree VR videos that inform and entertain could also be an important part of content marketing

      5.       More Income for Digital Advertising

Currently, most digital advertising and marketing costs are a great deal. You can reach thousands of people in your specific targeted audience on platforms like Facebook, Twitter, and Pinterest for only $50. Another step is paying for TV advertising, which can cost thousands to reach a general audience. Also, from Google Adwords campaign to an email newsletter blast, it’s clear that digital marketing is currently a great deal.  

Nowadays, brands want to give a personalized, targeted message to a relevant audience. By 2020, its predicted digital marketing and advertising costs will rise more and marketers will continue to see a higher return on their digital marketing efforts.

How to Prepare?

It’s time to start-up a digital strategy. You can establish your brand now by investing less money in digital marketing than in the future. 

If you want to digital advertising for your business, you should contact the Digital Marketing Agency that forecast the trends earlier

7 Upward trends for Mobile Application Future

According to the survey, 179 billion mobile applications downloaded per year in 1 billion smartphones. Mobile development is an actively growing and innovative apps. Google apps, social media and gaming apps would like to control the mobile application market. Some big companies like Walmart, Bank of America and Amazon, prefer to use mobile, apps for direct marketing, improving customer engagement etc. This mobile trend is also used by small and average size businesses.

A mobile-friendly website is the most effective mobile strategy, therefore, more businesses will prefer to use it for the coming years. These are some of the upward trends that determine the future of mobile application development:

1. Wearable devices

Smart wearables like Apple Watch and Microsoft’s Hololens presents the shifting from basic to smart wearables and the upcoming changes. Vendors, app developers, and accessory makers have new opportunities. It will become the favorite of a personal-area network consisting of wearable gadgets. It will be the new medium to transmit the information in new ways through mobile applications.

2. Internet of Things and Mobile – connected Smart Objects

Numerous smart objects like LED light bulbs, toys, domestic appliances, sports equipment, medical devices and controllable power sockets are going to be connected in devices by 2020 as per Gartner. The apps in the smartphones and tablets will transmit the messages for these domestic smart objects as part of Internet of Things. Smartphones and tablets are the remote controls, analyze and publish the information, connected to social networks to monitor “things” that can be posted, paying for subscription services, ordering replacement consumables and updating object firmware. Well-known companies such as Microsoft also adds Internet of Things capabilities to their promotions.

3. M-Commerce 

An upward trend in mobile purchases will continue for many years and more consumers will adapt to m-commerce, mentioned by different analysts. Instead of using debit or credit cards, Apple Pay and Goggle Wallet will handle purchases using the mobile phones. Manufacturers should create a mobile application that can process transactions without the need of physical debit/credit cards or cash. Wearables devices that can process payments m-commerce will have other features. It will be the key role in the future of mobile payments and customer loyalty, apart from data collection and predictive analytics.

4. Motion and Location Sensing

Different granularities of location data are the result of multiple positioning methods that are used by most mobile phones. To provide very essential contextual information and services, it’s useful to know the individual’s location within a few meters. For security, anti-theft, power-saving and games, motion-sensing apps are used and location sensing handles geotagging, games, vehicle navigation and fitness apps. Wi-Fi, imaging, ultrasonic beacons, and geomagnetic are the technologies for indoor location. Smart lighting will also be important for future. Mobile applications partnered with accurate indoor location sensing will give a new generation of outstanding personalized services and information.

5. Innovative Mobile User Experience Design

Sound user experience should have an efficient display of data and content on the mobile user interface. New patterns depicting intuitive designs and interactive interfaces were been created by established mobile application companies like Houzz, Instagram, Pinterest, and Wunderlist. Partial user attention and interruption are some of the mobile challenges that are also created by the manufacturers. Interactive content layers, circular design pattern, and control of content are the novel features wherein the developers should use them in good intentions. This will allow the users to interact with the content in further detail, which is referred as “augmented reality”. All manufacturers must master new skills and work with new partners to achieve growing user expectations and high standards for user interface design should be maintained.

6. Application Performance Management (APM)

Application Performance Management (APM) is composed of mobile metrics and monitoring tools that improved the testing and quality assurance. To realize which app features are being successfully used, APM gives visibility into app behavior, gather statistics which devices and OS are preferred and monitor user outcome. In order to monitor resources used by apps, transmit that data with meaningful user opinions and align performance with business processes, robust tool is required by modern enterprises.

7. Enterprise Mobile Management

Mobile computing for streamlining businesses with the set of people and processes leads to Enterprise mobile management (EMM). Security, application management, and financial management are the main core of EMM. These tools will develop the scope and definitely will address the broad range of mobile management needs to all popular operating systems on devices. Future evolution of different mobile management, security and support technologies are represented by EMM.

You can contact the best mobile app development company in Dubai for high-quality mobile app development services

Social Media Marketing

If you own a little or medium company now and you do not have an on-line existence, you are missing a lot of chances. Online digital strategy is vital to the increase of brands and is an essential tool to reach your goals as a company owner. While your spending budget might not be as large as major brands, being on-line somehow levels the playing field. You essentially open a virtual door for the world into notice your services and products. A large chunk of customers today depend on the web to find solutions for their issues. With an efficient on-line strategy, you can show that you could help them find solutions for their problems.

Loyal customers may get acquainted with your brand more and be more faithful and you are also able to achieve untapped markets through various stations like social network, e-mail marketing, content promotion, among others. With a good on-line process, you can be on company 24x7. Your money may be working for you even while you are sleeping. As a small company, you can't fit the spending of large brands with regards to boosting products, but a clear on-line digital technique will help you conserve on costs and create positive outcomes like creating new leads and getting new customers. Unlike conventional advertising where communication is one manner, on-line strategy paves the manner for real time promotion and interaction with your customers.

Facebook, Twitter along with other platforms serve as client support channels. Good brands make most of this opportunity to keep their customer base happy. With online marketing, you may readily personalize offers and keep an eye on their buying history. Utilizing the info that you've, you can run offers that may target specific clients for specific services or products that they might want. The consumer data may also be utilized to plan cross campaigns so as to improve value of sales per client. People now consume content utilizing their tablets and smart phones.

 It's a mobile world where you connect with prospective clients on the go. When hiring professionals to assist you with your on-line strategy, make sure that they don't only know about web site design or internet search engine optimization, but additionally are excellent at mobile promotion and mobile web site design. With bigger savings and less costs due to an efficient on-line digital strategy, you'll be capable to get more leads and convert them to purchasing clients. Most brands are ramping up their on-line digital campaigns through social network, mobile, Pay per click and display.