Social Media Advertising and Marketing

If you do not have an online existence for your own little or medium company, lots of chances are being missed. Online digital strategy is vital to the growth of your brand and is an incredible tool to attain your goals as an enterprise owner. At the same time as your spending budget might not be as big as top brands, being online equals your playing field. You essentially open a virtual door for the entire world to note your products and services. A large group of customers nowadays relies upon the internet to locate solutions for their problems. With an efficient strategy online, you may show that you may help them find solution for their troubles.

Loyal customers may additionally get acquainted more with the brand and have greater faith and you are also able to attain untapped markets through various stations like social network, email advertising, content promotion, among others. With an excellent online process, you can be on business enterprise 24x7. Even when you are sleeping, your money can work for you. As a small business enterprise, you can't afford the spending of huge brands about product boost, however a clear digital technique will help you conserve on prices and create positive outcomes like developing new leads and getting new customers. In contrast to traditional marketing where verbal exchange is one manner, online strategy paves the manner for real time promotion and customer interaction

Facebook, Twitter together with other platforms serve as client support channels. Top brands make maximum of this opportunity to maintain their customer base happy. With on-line advertising and marketing, you may personalize offers readily and eye buying history. Using the data that you've, you could run offers which can target specific customers for specific products or services that they could need. The data of the consumers may also be utilized to plot pass campaigns so that you can improve value of sales per client. Human beings now consume content using smart phones and tablets.

 It’s a mobile world where connecting with prospective clients on the move is very easy. While hiring specialists to help you together with your online approach ensure that they are not only experts in website design or search engine optimization, but additionally are extremely good at mobile promotion and mobile web site design. With larger savings and much less costs due to effective online digital strategy, you will be capable of getting extra leads and convert them to buying customers. Maximum manufacturers are ramping up their digital campaigns via social network, mobile phone, PPC and display

5 Things to Consider before developing a mobile app

1. Plan Objectives

•  You should first ensure to create efficient goals to get the right results. It should base to your client or market requirements. If you start to build the app without proper plans, at the end bigger chances, you will get failure outcome. Right objectives will lead to impressive results, and more clients will approach to create the mobile apps for them. 

     2. Market Analysis

•      You should have complete market analysis to give you success in building the mobile apps. The app should be different, and much appealing than other apps which are already in the market

     3. Choose Right Technology 

•     Nowadays, all of us would like to have a new technology when we like mobile app design and development. When creating the mobile app, you should have the right techniques, and technology that will lead you to triumph. You should decide either you need to build a native app or cross platform app that will depend on the requirements of the clients. 

     4. Create Reasonable Mobile App Price

•     Providing the rate for mobile apps is the most essential, and should be accurate. You should consider all the things including developing cost and developer’s endeavor. It’s imperative the price is not too high for the clients and at the same time, it should be reasonable based on its features and quality value. 

     5. Calculate the outcome

•      You should conduct a survey to determine whether your mobile app is successful or the opposite results that need more improvement. Because if you do not measure your mobile app, you’ll not know how your app performs the market along with the competitors. You will see the rate percentage of your app’s success through evaluating the key metrics.

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SEO vs PPC

• Generating traffic and get higher ranks on search engine result pages (SERPs) for your targeted keywords are two of the biggest difficulties you will encounter as a digital marketer
•  Search Engine Optimization promotes organic clicks that guarantee higher-quality traffic.
• Pay Per Click enhances good click-through rates, which is more measurable and you can easily track your budget.
• Both campaigns are essential in your business that provides different benefits. 

Search Engine Optimization

• Creating strategies that will enhance your website ranking on organic/ natural search engine results for your targeted keywords
• It promotes efficiently your brand that gives more traffic to your site and boosts conversion rates. 

Pay per Click (PPC)

• Paying for space used for advertising using targeted keywords on a search results page.
• Usually, it makes your ad immediate traffic enhancement. Therefore, it has a higher conversion rate compare to organic traffic.
• One of the risks for this campaign is that you need to pay for your ads to appear.
• Investing time is essential to learn how to boost and make the campaign ads perfect.
• Once you turn off the campaign, the traffic connected will also disappear.

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Programmatic Advertising Services

Programmatic Terminology

• Type of software to acquire digital advertising
• The primary process of acquiring advertising have factors like RFPs, negotiations, and manual orders. People need to make a compromise to produce some ads with a publisher and follow the commitment.

Programmatic Advertising

• To target the group of audiences, you want to see your advertisements.
• Through including gender, age and location, you rest assure you are transmitting highly-targeted messages to the right group of people. 
• You can also choose which publishers you want your ads to appear, permitting you to pay only for efficient ads, wherein they will appear at the right time to be seen by the right group of audiences. 
• This option is more cost-effective with higher functions because human ad buyers and salespeople aren’t always trustworthy and might also be costly.

Programmatic Ad Buying

• Incorporate machines to buy ads in actual time
• Grants the automation of fundamentals like buying, placement and optimization of the media inventory through a real-time bidding system.

Programmatic Direct

• Automated buying of guaranteed advertising space without an auction.
• Other terms are 'automated guaranteed', 'programmatic guaranteed', or 'programmatic premium'.

Programmatic RTB (Real-Time Buying)

• Automated process of negotiating with media that’s bought and sold by technology platforms in real-time.
• Before bidding takes place, publishers make the space available for brands and advertisers.
• Different elements need to consider like type of people and rates.

DSPs (Demand Side Platform)

• Demand Side Platform is an online system permits buyers of internet-based advertising inventory to barter, handle and bid in real time for the cost of display ads.
• DSP system grants study of performance metrics, such as cost per click or cost per action.
• You can also collect information about ad frequency and place ads in high media formats and sometimes the system incorporates video tracking. 

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Responsive Website Design vs Adaptive Website Design

Responsive Website Design

•   It produces the highest sighting experience to a website; regardless what type of device will be used.
• Fluid grids is a design that performs no matter what screen size for the highest glimpsing experience, using broad range of devices, from mobile phones to desktop computer monitors.

Adaptive Website Design

• It contains many specific layouts for multiple screen sizes and the layout used base on the usage of screen size.
•  The website identifies the type of device used and gives the pre-set layout for that device.

Difference of Responsive & Adaptive Website

•  Responsive design is the more severe option to carry out since it needs extra attention to the site’s CSS and organization therefore for sure it will work well whichever sizes.
• It’s very manageable to make some specific layouts for your website, rather than making one layout that will work in any screen size.
• Responsive websites need only to load one layout that will work to all platforms.
• Adaptive website requires loading all possible layouts however, for some situations, like the responsive site with 100 pages correlate to an adaptive site with 10 pages, adaptive will be much faster.
• Adaptive site designs function only to many screens if the layouts are also matching them.

Based on the survey results, responsive website design is usually the best option to go with for your site because, it always works for whatever screen sizes, develops loading times and frequently more effort given is worthwhile.

For new or smaller websites that just beginning to establish and they need to restore their resources, adaptive website design might be much better choice.

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7 Ways to Increase Facebook Engagement & Likes

1. Timing is important 

• Timing of your post will depend on your audience, content and your overall goal.
• You should post wherein it leads to increasing engagement, testing can be included to evaluate the right time.

2. Incorporate Social Media Images

• Original people images sharing
• Emphasize on faces
• Prefer lifestyle imagery
• Concise words
• Persuade short responses
• Image galleries creation
• Nostalgia is an advantage

3. Present Facebook Contests

• Increase audiences
• Enhance in traffic
• Provide user-generated content
• Create target market opinions
• Grow shares and vigorous
• Produce conversations
• Increase your email list

4. Cluster Source & Feedback

• Cluster sourcing serves as social listening, which is an important part of any social media strategy. 
• You can create simple questions to your audiences or use polls to let them vote on different questions therefore, you will easily realize what your audience wants. 

5. Enhance your posts

• After you determined your target audience, boost your post to get much better results.
• Content of your post should encourage visitors to your business website.

6. Look for Audience Insights

• You can determine type of content you need to focus after you see what kind of content your audience replies and kind of content they reject.
• Moreover, you will realize who your particular audience are and focus on this demographic.

7. Create Uncommon and Important Content

• Keep on mind your brand or product is unique therefore, highlight these features properly through your Facebook strategy. 
• You can also give advice and solutions to your audiences through your group in Facebook page. 

For more information on increasing engagements on Social media, visit http://www.digitalmediasapiens.com/our-services/social-media-marketing/

5 Digital Marketing Predictions by 2020

      1.       Change of Websites Depending on Who You Are

Fully personalized websites will be much trending in the near future. These websites will focus many factors, such as the visitor’s cookies, how much time has been spent on these pages and what pages that were visited. This information will assign a persona to the visitor behind the scenes.

You will spend time and money on the website if the brand can serve you content or promotions that you’ll be more interested and has big chance to get higher profits in the future. Amazon and Mayo Clinic are two of the websites that prefer to personalize their websites.

How to prepare?

You need to ensure first that your company developed few personas that categorize your audience. It’s important to understand what type of people visit your website, their interests, reasons people will go to your website and their goals. Giving answers to these questions will be invaluable in understanding your audience.

Second step is to find a good content management system (CMS) that allows your website to be personalized to your audience. Make a budget and preparation to update your website and accommodate these procedures.

      2.       Stock Photos are Obstacles for Websites

Any web page that has copy that is a duplicate from another web page is penalized in search rankings from the Google. Soon, Google might extend this concept to images as well, webpages should contain quality and original images.

Back in 2013, Google’s Head of Web Spam, Matt Cutts, said great suggestion for a future signal that we could look at in terms of search quality, this is an effect within search rankings for stock photos. He also said in “Guide to Material Design”, “stay away from stock,” as “photographic stock and clipart is neither specific nor interpretive.”

Google search will recognize quality images because its image algorithms become much clever over the last few years.

How to prepare?

Start uploading original photos and graphics to your website. Adding fresh graphics and photos will lead to better user experience and might boost your SEO.

      3.       One Page Search Engine Google Results

Google might stop delivering multiple search engine result pages (SERPs) and will begin to provide one page only of results to users. Some mobile users might prefer to use desktop, if they would like multiple pages of search results.

Google will do this because it will save its resources. If the huge and wealthy company have infinite capabilities, even google has limited resources. Google indexes and displays an extreme amount of data for 3.5 billions searches per day and nearly 1.5 trillion searches per year. It will cost a little more time and energy for every page of search result. To lessen the amount of SERPs will save google time and money, and few users will care.

How to prepare?

You must actively monitor and improve your SEO each month, even if it’s just 1 or 2 hours, to have big chance your website will be included on the first-page ranking. You need to ensure your ad groups are in order if you’re using Google AdWords and make your quality scores are much prepared from other competitors. 

      4.       Virtual Reality Content Marketing is Essential

Virtual Reality will develop more in the next few years. For Instance, your smartphone can download VR apps to allow experience video in full 360 degrees.Daydream, new mobile VR app from Google, also consider huge technologies have serious potential in VR. Two years ago, Mark Zuckerberg said, this is really a new communication platform because aside from sharing your moments with your friends online, you’re also sharing your entire experiences and adventures.

How to prepare?

Companies that will include high-quality content marketing strategy in VR to promote their brands or services will have an advantage over their competitors. You can create and upload marketing videos on YouTube, creating 360 degree VR videos that inform and entertain could also be an important part of content marketing

      5.       More Income for Digital Advertising

Currently, most digital advertising and marketing costs are a great deal. You can reach thousands of people in your specific targeted audience on platforms like Facebook, Twitter, and Pinterest for only $50. Another step is paying for TV advertising, which can cost thousands to reach a general audience. Also, from Google Adwords campaign to an email newsletter blast, it’s clear that digital marketing is currently a great deal.  

Nowadays, brands want to give a personalized, targeted message to a relevant audience. By 2020, its predicted digital marketing and advertising costs will rise more and marketers will continue to see a higher return on their digital marketing efforts.

How to Prepare?

It’s time to start-up a digital strategy. You can establish your brand now by investing less money in digital marketing than in the future. 

If you want to digital advertising for your business, you should contact the Digital Marketing Agency that forecast the trends earlier