How Will Artificial Intelligence Change SEO in 2018?

With the launch of RankBrain, the digital market is on a buzz- artificial intelligence changing the strategies of traditional SEO. RankBrain is based on fundamentals of AI and plays an important role in Google's overall search in billions of pages. According to experts, algorithms come and get replaced, however, the fundamental principle of SEO remains same- maximum visibility of quality and providing desired content to the user. This includes the following:

·         Visitor targeted quality content.

·         Becoming direct reference to your niche.

·         Improving on-site SEO along with website's visibility & usability.

·         Reference reputable websites with the topics of your website.

AIs connection with SEO still adheres to- avoidance of keyword stuffing, quality content, keyword stuffing in the title, incoming links from reputable websites. The goal of AI is to make digital systems think like human and provide them with the best possible results in the minimal amount of time. With AI's evolution in digital marketing, SEO has enhanced greatly and in coming years we'll be able to create systems that can reveal quality contents. AI is aligned to understand user's behavior and actions to filter the site. If the user is spending ample time on your website and referencing the links mentioned in your content then your SEO has won the race. A few seconds on your website and switch to other search result showcases user's disinterest in your content.

Introduction of AI in search engine optimization will eliminate the loopholes like figuring out the differences between relevant sites and sites irrelevant to the search query. Websites with single and focused topics are easier to discover and classify which increases the chances of appearing in top search results. Since search engines are being traversed with AI principles, hence, SEO will have to adopt the new advancements and change its theories. The launch of AI-based search engines will largely benefit search engine optimization strategies. The big change would be rather being an SEO analyst, professionals will have to apply SEO strategies from the business owner's point of view.

According to AIs concept, the main motto is to make computer systems intelligent and think like humans. Now, having implemented AI in search engines, from SEO point of view the strategy should be implemented as such that if search engines were humans then still your website should have been ranked among top search results. AI has stepped into digital marketing and now its effects will only grow with new implementations. You just need to ensure your website matches maximum answers to query hit by users. Search engines will reward you if you are able to get maximum engagement with relevant results. These algorithms are dynamic and possess the ability to handle complex queries. 

How to be successful on Pinterest in 8 steps

With over 150 million active monthly users, Pinterest is quite the popular platform with a predominant female audience, totaling over 81% and 50 million.

Today it has become one of the fastest growing networks, starting from a virtual bulletin board to a highly successful and popular social media platform in only a couple of years, changing the perception that it was used for bored people, housewives and wedding planners.

People will go on a content search and will find information that fits their content discovery since they can search, just like on Google, expect it is all listed in picture format. Pinterest is all about sharing content through ideas, images, inspirational posts etc, which connect with people because it fits their interests.

The key is to have your content reach the right people so you can be successful at Pinterest through these 8 steps. 

1.    Create and link!  

Pinterest is a great social media marketing channel, so create an account and remember to add/install a “Pin It” button on your website. Then start by creating a board and link the pins back to your website. For more visibility regardless of whether your Pinterest account is for private or business use, it is preferable that you link it to your Facebook, creating good synergy when all your social media accounts are in sync with each other. 

2.    Have clean and organized boards

Your followers will easily find what they’re looking for if your boards aren’t scattered and unorganized and will drive traffic to your website. If your boards have different themes in the same board it will confuse people and they might unfollow your board, or not choose to follow you at all.

3.    Don’t leave boards inactive

Inactive boards will not show up on Pinterest’s search engine and should therefore be deleted. A better way to handle the board if you don’t want to delete it is to make the boards “secret” so you can organize it, or adjust the content on the board rather than delete.

4.    Images should be created for Pinterest.

The size of the image should be adjusted to fit Pinterest. Especially considering that research has found that consistency of the posts in terms of colors, look, feel and font resulted in a higher click through rate than other images that were totally different with no uniformity. It is preferable that a template be used to make the most out of Pinterest.

5.    Captions should be engaging

The level of engagement on a pin will determine how successful or unsuccessful a pin is so having visual appeal is key in addition to the caption of the pin which in turn will entice people to “pin” it. One the pin is shared, the web address attached to the pin will appear under the pic, indicating the price tag of the pic.

6.    Remember to use keywords 

The search function on Pinterest is used very heavily, for finding pins related to recipes, style and decorating and even event planning, therefore using relevant keywords in captions is very important since it drives traffic to your website.

7.    Make sure your text is SEO friendly  

People who pin your pins need to read an SEO friendly description of the pin so it can be picked up in the Pinterest search engine and so the content will be shown to the people searching. Alt tags on images that are named “Image 333” should not be left and should be named because the people who in your pins will not change the names and this makes your pins unsearchable. The same should be applied or the names of your boards, simple and specific names to give an instant idea of the content of the boards since they should be SEO friendly too.

8.    Make your content shareable

The concept behind Pinterest is to save share, or do both, it is one of the new platforms where you can save. Therefore, it is best to add a plug on your website and list all your social media accounts.

Responsive web site design vs. Adaptive website design

Responsive web site design

·         It produces the best sighting revel in to a website; regardless what sort of tool could be used.

·         Fluid grids is a layout that plays irrespective of what display size for the best glimpsing experience, using broad variety of devices, from cell telephones to computer pc video display units.

Adaptive website design

·         It includes many particular layouts for a couple of screen sizes and the layout used base on the use of display screen size.

·         The internet site identifies the form of tool used and offers the pre-set format for that device.

Difference of Responsive & Adaptive Website

·         Responsive design is the extra severe option to carry out because it desires extra attention to the website on line’s CSS and employer consequently for positive it wills paintings nicely whichever sizes.

·         It’s very potential to make a few specific layouts to your website, rather than making one format a good way to paintings in any screen length.

·         Responsive web sites need handiest to load one format in order to paintings to all platforms.

·         Adaptive internet site requires loading all viable layouts however, for some situations, just like the responsive web page with 100 pages correlate to an adaptive site with 10 pages, adaptive might be a whole lot quicker.

·         Adaptive site designs feature only too many screens if the layouts are also matching them.

based totally at the survey results, responsive web site design is generally the excellent choice to go together with in your website online due to the fact, it continually works for whatever screen sizes, develops loading instances and often greater effort given is profitable.

For brand new or smaller web sites that simply starting to set up and those they want to repair their resources, adaptive website design is probably tons higher preference.

Social Media Advertising and Marketing

If you do not have an online existence for your own little or medium company, lots of chances are being missed. Online digital strategy is vital to the growth of your brand and is an incredible tool to attain your goals as an enterprise owner. At the same time as your spending budget might not be as big as top brands, being online equals your playing field. You essentially open a virtual door for the entire world to note your products and services. A large group of customers nowadays relies upon the internet to locate solutions for their problems. With an efficient strategy online, you may show that you may help them find solution for their troubles.

Loyal customers may additionally get acquainted more with the brand and have greater faith and you are also able to attain untapped markets through various stations like social network, email advertising, content promotion, among others. With an excellent online process, you can be on business enterprise 24x7. Even when you are sleeping, your money can work for you. As a small business enterprise, you can't afford the spending of huge brands about product boost, however a clear digital technique will help you conserve on prices and create positive outcomes like developing new leads and getting new customers. In contrast to traditional marketing where verbal exchange is one manner, online strategy paves the manner for real time promotion and customer interaction

Facebook, Twitter together with other platforms serve as client support channels. Top brands make maximum of this opportunity to maintain their customer base happy. With on-line advertising and marketing, you may personalize offers readily and eye buying history. Using the data that you've, you could run offers which can target specific customers for specific products or services that they could need. The data of the consumers may also be utilized to plot pass campaigns so that you can improve value of sales per client. Human beings now consume content using smart phones and tablets.

 It’s a mobile world where connecting with prospective clients on the move is very easy. While hiring specialists to help you together with your online approach ensure that they are not only experts in website design or search engine optimization, but additionally are extremely good at mobile promotion and mobile web site design. With larger savings and much less costs due to effective online digital strategy, you will be capable of getting extra leads and convert them to buying customers. Maximum manufacturers are ramping up their digital campaigns via social network, mobile phone, PPC and display

5 Things to Consider before developing a mobile app

1. Plan Objectives

•  You should first ensure to create efficient goals to get the right results. It should base to your client or market requirements. If you start to build the app without proper plans, at the end bigger chances, you will get failure outcome. Right objectives will lead to impressive results, and more clients will approach to create the mobile apps for them. 

     2. Market Analysis

•      You should have complete market analysis to give you success in building the mobile apps. The app should be different, and much appealing than other apps which are already in the market

     3. Choose Right Technology 

•     Nowadays, all of us would like to have a new technology when we like mobile app design and development. When creating the mobile app, you should have the right techniques, and technology that will lead you to triumph. You should decide either you need to build a native app or cross platform app that will depend on the requirements of the clients. 

     4. Create Reasonable Mobile App Price

•     Providing the rate for mobile apps is the most essential, and should be accurate. You should consider all the things including developing cost and developer’s endeavor. It’s imperative the price is not too high for the clients and at the same time, it should be reasonable based on its features and quality value. 

     5. Calculate the outcome

•      You should conduct a survey to determine whether your mobile app is successful or the opposite results that need more improvement. Because if you do not measure your mobile app, you’ll not know how your app performs the market along with the competitors. You will see the rate percentage of your app’s success through evaluating the key metrics.

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SEO vs PPC

• Generating traffic and get higher ranks on search engine result pages (SERPs) for your targeted keywords are two of the biggest difficulties you will encounter as a digital marketer
•  Search Engine Optimization promotes organic clicks that guarantee higher-quality traffic.
• Pay Per Click enhances good click-through rates, which is more measurable and you can easily track your budget.
• Both campaigns are essential in your business that provides different benefits. 

Search Engine Optimization

• Creating strategies that will enhance your website ranking on organic/ natural search engine results for your targeted keywords
• It promotes efficiently your brand that gives more traffic to your site and boosts conversion rates. 

Pay per Click (PPC)

• Paying for space used for advertising using targeted keywords on a search results page.
• Usually, it makes your ad immediate traffic enhancement. Therefore, it has a higher conversion rate compare to organic traffic.
• One of the risks for this campaign is that you need to pay for your ads to appear.
• Investing time is essential to learn how to boost and make the campaign ads perfect.
• Once you turn off the campaign, the traffic connected will also disappear.

To know more features about SEO and PPC and get advice which is much better for your business, visit - http://www.digitalmediasapiens.com/

Programmatic Advertising Services

Programmatic Terminology

• Type of software to acquire digital advertising
• The primary process of acquiring advertising have factors like RFPs, negotiations, and manual orders. People need to make a compromise to produce some ads with a publisher and follow the commitment.

Programmatic Advertising

• To target the group of audiences, you want to see your advertisements.
• Through including gender, age and location, you rest assure you are transmitting highly-targeted messages to the right group of people. 
• You can also choose which publishers you want your ads to appear, permitting you to pay only for efficient ads, wherein they will appear at the right time to be seen by the right group of audiences. 
• This option is more cost-effective with higher functions because human ad buyers and salespeople aren’t always trustworthy and might also be costly.

Programmatic Ad Buying

• Incorporate machines to buy ads in actual time
• Grants the automation of fundamentals like buying, placement and optimization of the media inventory through a real-time bidding system.

Programmatic Direct

• Automated buying of guaranteed advertising space without an auction.
• Other terms are 'automated guaranteed', 'programmatic guaranteed', or 'programmatic premium'.

Programmatic RTB (Real-Time Buying)

• Automated process of negotiating with media that’s bought and sold by technology platforms in real-time.
• Before bidding takes place, publishers make the space available for brands and advertisers.
• Different elements need to consider like type of people and rates.

DSPs (Demand Side Platform)

• Demand Side Platform is an online system permits buyers of internet-based advertising inventory to barter, handle and bid in real time for the cost of display ads.
• DSP system grants study of performance metrics, such as cost per click or cost per action.
• You can also collect information about ad frequency and place ads in high media formats and sometimes the system incorporates video tracking. 

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