4 Tips to Blend Guerrilla and Digital Marketing for Beginners

As a digital media marketer, you must be more aware of several techniques of inbound marketing that can help leverage your brand. But there are marketers who are ruling the roost and capturing the attention of their target audience by using guerrilla marketing. While not everyone can stick to just one of the techniques, we have a few tips that can blend both these marketing methods. If you are a beginner and want to make it big, here’s what you need to do:

·       Have a Goal in Mind – It is imperative that when you want to blend digital and guerrilla marketing, you should have an end-goal in mind. Be it getting more traffic to your website, getting more followers for your social media page or more conversions, you need to set an objective and focus on it from the day one itself. This will help you plan a comprehensive strategy and therefore, execute it brilliantly as well.

·       Timeliness is Everything – Marie Kondo, the Japanese tidying expert is all over the news and social media for her new Netflix series. Her Kon Mari method has many takers and is a hot topic. When you weave your content on topics like this, you can be assured that there will be readers or audience, who will be willing to share it with their network. This is how you can leverage content marketing for your inbound marketing agency without any hiccups. Just search for trending topics and come up with a strategy that will fit the bill.

·       Think Out of The Box – This has become a cliché but, thinking outside the box is what Guerrilla marketing is all about. You have to get out of the comfort zone, go beyond normal routines and then, promote your brand. For instance, you may come up with an innovative Live Streaming Video that has the potential to go viral. Similarly, you can go for unusual email tricks or use the stories feature that a lot of platforms have as a marketing tactic. The catch here is to highlight your brand’s USP in the best possible way.

·       Go Local – All the top names in local inbound marketing agency know the importance of local SEO or local digital marketing. You need to take the same route when you want to go for Guerrilla marketing. Know what clicks with the local audience and use the same for your inbound marketing agency in Dubai or elsewhere.

To Conclude

These are some of the essential tips that you need to take into consideration when you want to blend guerilla marketing and digital marketing. For more such tips that can help you, keep a tab on this space as we will be back with more write-ups.