As a digital media marketer, you must be
more aware of several techniques of inbound marketing
that can help leverage your brand. But there are marketers who are ruling the
roost and capturing the attention of their target audience by using guerrilla
marketing. While not everyone can stick to just one of the techniques, we have
a few tips that can blend both these marketing methods. If you are a beginner and
want to make it big, here’s what you need to do:
·
Have a Goal in Mind – It is imperative
that when you want to blend digital and guerrilla marketing, you should have an
end-goal in mind. Be it getting more traffic to your website, getting more
followers for your social media page or more conversions, you need to set an
objective and focus on it from the day one itself. This will help you plan a comprehensive
strategy and therefore, execute it brilliantly as well.
·
Timeliness is Everything – Marie Kondo,
the Japanese tidying expert is all over the news and social media for her new Netflix
series. Her Kon Mari method has many takers and is a hot topic. When you weave
your content on topics like this, you can be assured that there will be readers
or audience, who will be willing to share it with their network. This is how
you can leverage content marketing for your inbound
marketing agency without any hiccups. Just search for trending topics
and come up with a strategy that will fit the bill.
·
Think Out of The Box – This has become a
cliché but, thinking outside the box is what Guerrilla marketing is all about.
You have to get out of the comfort zone, go beyond normal routines and then,
promote your brand. For instance, you may come up with an innovative Live
Streaming Video that has the potential to go viral. Similarly, you can go for
unusual email tricks or use the stories feature that a lot of platforms have as
a marketing tactic. The catch here is to highlight your brand’s USP in the best
possible way.
·
Go Local – All the top names in local inbound
marketing agency know the importance of local SEO or local digital
marketing. You need to take the same route when you want to go for Guerrilla
marketing. Know what clicks with the local audience and use the same for your inbound marketing agency in Dubai or
elsewhere.
To
Conclude
These are some of the essential tips that
you need to take into consideration when you want to blend guerilla marketing
and digital marketing. For more such tips that can help you, keep a tab on this
space as we will be back with more write-ups.
