5 IDEAS TO SPICE UP YOUR SOCIAL MEDIA CAMPAIGNS

The toughest part of running any social media campaign? Coming up with new and interesting ideas that help entice your followers and customers. Well, with the rise of social media marketing in Dubai and elsewhere, brands are necessarily focusing on social media campaigns. They help the brand earn more value and also help in increasing the leads and sales.

But, what exactly is the secret to running a successful social media campaign? Without a further ado, read the following ideas and get an idea of how to spice up your social media campaigns –



1. Share content from your fans and followers

Don’t be afraid to let your fans and followers do the talking. Sharing user-generated content is an excellent way to give your fans and followers a fresh perspective on your brand.

Along with this, it also strengthens your relationship with your followers and gives them a sense of belongingness. It shows that the actions of your followers are not going unnoticed and instead are appreciated. Thus, Repin, Retweet, and Regram, and you are good to go!



2. Create a daily, weekly, or monthly series

Want to incorporate that branded hashtag in your posts in a fun way? Well, posting a series is the perfect pick to do so!

A monthly, weekly, or a daily series keeps you active on the social media platforms. Having said that, it also helps you build stronger bonds with your customers. Make sure to communicate with them and induce interactive series to engage them to the fullest. Make the most out of it by using the branded hashtags and reaching out to a wide group.



3. Add some humor to your content

No one is interested in viewing the same old, mundane content or visuals on your social media posts, right? Well, then time to amp up your game by adding two teaspoons of humor to your social media campaigns.

Adding a little humor helps in more engagement with your customer base. Thus, make sure to be creative with your content and don’t be afraid to go bold. Nonetheless, make sure that you are not hurting the sentiments of any individual or a community. It is a good practice to include more emojis and visual content.



4. Build hype with behind the scenes content

Your customers and viewers are always eager to know what goes on behind the curtain. Hence, it is a good idea to incorporate BTS content in your social media campaigns.

This is a clever strategy that helps build the hype and keeps up the excitement of your viewers. It also helps in building a trustworthy and credible image of the brand in the masses. Having said that, stronger relations are built and eventually there is a rise in the views and sales, adding big bucks to your company!



5. Team up with another brand

Co-marketing or social media partnership is a win-win situation. Notably, you get more exposure and a rise in the leads, and also you get to learn and explore new methods and techniques.

Having said that, it is a great idea to sync up your efforts. This can be done via webinars, eBooks, or promotions. Make sure to choose a company that is not your direct competitor and instead complements your brand. Also, be sure of the company’s goals and aims and you are good to go!


All things considered, you need a broad vision and an innovative approach to ace the game of social media campaigns. Following these simple tips will pave way for your brand’s success!



Conclusion

No matter what kind of business you run, maintaining a creative and enticing image on the social media platforms is a must. Having said that, you need to incorporate fun and fresh social media campaign ideas.

Social Media Trends That Will Influence 2018

How are you socializing this year? Do you have any new plans to reach more of your target audience with enhanced peculiarity? If you haven't done yet, then do not delay because when a business underappreciates the progress of technology, then it is likely to rigmarole among the same targets without reaching the new ones. Another reason is that social media platforms change slightly but frequently by rolling out updates regularly.

Experts believe that this year will witness a handful of highly essential trends unfolding over social networks. Let's take a look at them:

·         Augmented Reality on Board- When Google introduced Google Glass to streamline augmented reality (AR) to modify the way people interact, it failed to gain popularity. But, today's marketing strategies of giants like Snap, Google and Facebook are implementing AR to attain more significant technological sophistication. If AR gets word broad acceptance, then it will make social media one of the favorite applications of technology by bringing people from vast distances together and providing them with entirely new UI for their interactions.

·         Live Streaming Will Continue to Lead- Approx 80 percent of consumers preferred watching live videos rather than taking the linguistic road. The year 2017 exploded social media platforms with live video streaming feature, and it was accepted by the users with fully open arms. Experts are predicting that the year 2018 will keep the significant impact of the live video feature on consumers. Brands and consumers have very well settled into the matrix of this quick, informative entertainment segment.

·         Privacy and Open Source Elements Will Hype- No matter how open you want to stay on Facebook, Twitter and other platforms, you always expect that no interrupting apps are selling your private information to advertisers. Facebook and Twitter have been continually creating awareness about the privacy rights of users to them. However, other apps are still at stake. The year 2018 will grasp numerous privacy storing apps that can offer users with open-source APIs to assure users and encourage them to use their respective apps.

·         Gamification Will Stay Popular- Though social media apps aim at connecting people worldwide, they have also achieved success in keeping game lovers at bliss. Companies have been generating significant revenue by leveraging immersive gaming experience to its users, and in the current year as well there should not be any fall in this sector.

SocialMedia Marketing Agency in Dubai

A company which keeps a 360-degree view of the processes hopping around tends to attain success and create higher competitive levels. Digital Media Sapiens is a digital marketing firm in Dubai which has enhanced the social presence of many of its customers with its aim targeting approaches. If you want to reshape the online presence of your business, then connect with the experts of Digital Media Sapiens.