2019 Digital Marketing Lessons That You Need to Implement

2019 is already here and we are back with our post on digital marketing lessons of the year. Last year we saw a rise in voice search queries, the arrival of chatbots on more platforms, the use of AI in almost every sphere and so on and so forth. As any leading digital agency in Dubai will suggest, you will need to come up with a stellar marketing strategy if you need to stay on the top of your game. Here are our lessons that you need to implement this year:

1.       Take Social to Next Level – The rule of the thumb is to make sure that you take your social media platforms to the next level. From Facebook, Twitter to Instagram and Snapchat, think of ways you can leverage them and outdo your competition. Use the right tools, techniques and use these channels to boost your brand visibility, maximize engagement etc. And if your content on these platforms happen to go viral, then there will be no looking back for your firm for sure!

2.       Keep Your Website Updated and Relevant – The next step is to make sure that your website is up to date and is relevant to your niche. It is always a good idea to change the content and keep it to the point, use photos, illustrations and graphics that are not stock photography and make your site easy to navigate. Also, use a lot of white space to ensure better readability. Make sure that your website is responsive and mobile-friendly as these are also going to be considered by Google as ranking factors.

3.       Paid Marketing Will Rule – Paid search works on different platforms as well, including professional networking site LinkedIn. With a number of targeting options, you can make the most of your paid search campaigns and reach out to a huge audience who have their presence online.

4.       Be GDPR Compliant – The next step is to make sure that your website is GDPR compliant. There can be many steps to do so such as adding an SSL certificate, having a cookie policy in place and keeping a Privacy Policy on the site. In short, you have to specify very clearly to the target audience that how their data or information is going to be stored.

 Conclusion

These are some of the things that you need to take into consideration when it comes to implement the latest digital marketing tips and tricks in 2019. For more tips given by the best digital media and advertising agency in Dubai, keep a tab on this space.

5 Questions to Ask for Choosing the Best Digital PR Agency

Picking and choosing a PR agency is a huge decision. Doing an agency search, shortlisting the top ones and then, going ahead with the talk to select the best one can be all the more difficult if you are not well-prepared already. That said, here are some of the questions that you need to ask for choosing the best digital PR agency.

1.       What Kind of PR Marketing Agency are You?

The first rule of the thumb is to understand which kind of agency you want to hire. For instance, you may want to opt for a big agency, a local agency, traditional or global agency. It strictly depends on your business objectives and your budget. This takes us to the next pointer.

2.       What is Your Budget?

The next step is to determine a budget quite early on. This will help you set an expectation and you can search agencies that can work with the budget without overstepping it. It will also help you set realistic expectations for the agencies who are going to pitch to you. This is how you can land an agency that can deliver within your budget.

3.       What Are Your Strengths?

A PR agency working in the digital sphere needs to have certain USPs, which will determine whether or not they are fit for your projects or not. This is why, you need to ask them about their strengths, their value propositions and how they can work towards increasing your brand’s awareness and image online. For instance, some agencies will have their core strength in design while others will be more efficient when it comes to SEO or SEM and so on and so forth. Overall, you need to opt for a firm that offers you on-stop solution for all your digital needs.

4.       Who is Going to Handle Everything?

When you hire a PR marketing agency, it is also necessary to know who all will be working on the team or handle everything for your firm. For instance, they may assign one team to handle paid media while the other can be used to handle mixed media. In both the cases, you need to be aware of who all are going to be on the campaign.

5.       Do You Know About Our Products/Services/Technologies?

An agency that has done its homework is definitely the best agency that is going to work for you. It is a good sign when they already know about your products/services or other offerings as that will help them create more effective digital PR strategies in the long run.

These are some of the basic questions that you need to ask the digital PR agency before hiring them. For more write-ups on similar topics, keep a tab on this space.

5 IDEAS TO SPICE UP YOUR SOCIAL MEDIA CAMPAIGNS

The toughest part of running any social media campaign? Coming up with new and interesting ideas that help entice your followers and customers. Well, with the rise of social media marketing in Dubai and elsewhere, brands are necessarily focusing on social media campaigns. They help the brand earn more value and also help in increasing the leads and sales.

But, what exactly is the secret to running a successful social media campaign? Without a further ado, read the following ideas and get an idea of how to spice up your social media campaigns –



1. Share content from your fans and followers

Don’t be afraid to let your fans and followers do the talking. Sharing user-generated content is an excellent way to give your fans and followers a fresh perspective on your brand.

Along with this, it also strengthens your relationship with your followers and gives them a sense of belongingness. It shows that the actions of your followers are not going unnoticed and instead are appreciated. Thus, Repin, Retweet, and Regram, and you are good to go!



2. Create a daily, weekly, or monthly series

Want to incorporate that branded hashtag in your posts in a fun way? Well, posting a series is the perfect pick to do so!

A monthly, weekly, or a daily series keeps you active on the social media platforms. Having said that, it also helps you build stronger bonds with your customers. Make sure to communicate with them and induce interactive series to engage them to the fullest. Make the most out of it by using the branded hashtags and reaching out to a wide group.



3. Add some humor to your content

No one is interested in viewing the same old, mundane content or visuals on your social media posts, right? Well, then time to amp up your game by adding two teaspoons of humor to your social media campaigns.

Adding a little humor helps in more engagement with your customer base. Thus, make sure to be creative with your content and don’t be afraid to go bold. Nonetheless, make sure that you are not hurting the sentiments of any individual or a community. It is a good practice to include more emojis and visual content.



4. Build hype with behind the scenes content

Your customers and viewers are always eager to know what goes on behind the curtain. Hence, it is a good idea to incorporate BTS content in your social media campaigns.

This is a clever strategy that helps build the hype and keeps up the excitement of your viewers. It also helps in building a trustworthy and credible image of the brand in the masses. Having said that, stronger relations are built and eventually there is a rise in the views and sales, adding big bucks to your company!



5. Team up with another brand

Co-marketing or social media partnership is a win-win situation. Notably, you get more exposure and a rise in the leads, and also you get to learn and explore new methods and techniques.

Having said that, it is a great idea to sync up your efforts. This can be done via webinars, eBooks, or promotions. Make sure to choose a company that is not your direct competitor and instead complements your brand. Also, be sure of the company’s goals and aims and you are good to go!


All things considered, you need a broad vision and an innovative approach to ace the game of social media campaigns. Following these simple tips will pave way for your brand’s success!



Conclusion

No matter what kind of business you run, maintaining a creative and enticing image on the social media platforms is a must. Having said that, you need to incorporate fun and fresh social media campaign ideas.

4 Golden Rules To Excel In The Field Of Digital Marketing

Every brand aims at getting ahead of the competition through all possible ways. Following an analytical approach and stay in-line with the current market trends and technology of the digital marketing in Dubai and elsewhere gives an edge over your competitor. Having said that, digital marketing has been elegantly integrated with achieving winning results.

But, without following certain thumb rules of this field, you will not be able to ace the game. Thus, here is a rundown of 4 golden rules to excel in the field of digital marketing –

1.       Building a connection

Gaining a deeper understanding of your customer and being able to deliver exactly what they need, is something you need to put into practice. Well, if your audience resonates with your purpose, then my friend, you have built some strong connections!

In the light of making a connection, merely selling of the products and services is not something that should be aimed at. Understanding the needs and concerns of the customers, offering them personalized solutions, delivering relevant content, and aiming at customer satisfaction in all the verticals, will get you going!

Make the customer journey worth of their time and money, and you will be already ahead in the race!

2.       Viewer or Customer Engagement

In the view of connecting with the server, the engagement of your viewers is a major stepping stone to success. Notably, using social media techniques will do you good.

Well, the nature of both the digital and the people is social. Having said that, using more techniques to integrate people in your social values will help ensure higher engagement and lead to sales. It is a good practice to incorporate various social media competitions, forums, live sessions, and community management in your strategies. Other things to help increase engagement include – Digging into Google Analytics, talking with the customers directly, amongst others.

Simply knowing the keyword for the content will not suffice in a successful digital marketing program.

3.       Include visuals

Running on the similar lines of connection, if your content is not fun and easy to comprehend, your viewers will not be able to relate to it. Significantly, using visuals will help enhance the audience experience and increase in the leads and sales.

Whether it’s infographics or simply adding a compelling visual aid to a piece of content, you will be promising a great content. Make sure that it is aligned with the brand values and objectives. Additionally, the visuals should be easy for consumption and interesting and fun. To give an illustration, you can use platforms like Facebook, Instagram, or include augmented reality, tutorials, and videos, in your strategy!

Make your content powerful through visuals and see the balls flowing in your court!

4.       Analyze and innovate

The only constant in the world of digital marketing is a change. Thus, if your results show a little fluctuation, do not stress out. Instead, analyze what you are doing and what you are not.

All things considered, in this dynamic field of digital marketing, you always need to be on your toes when it comes to analyzing and optimizing. Notably, making corrections and inducing creativity in your strategies will take you to closer to the peak. All in all, it is a must to keep evolving with the digital customer.

Add some innovations to your techniques and see the brilliant results in no time!

Technology will continue to deliver new ways for brands and customers to help maximize their satisfaction. However, knowing some golden rules in your field of expertise will help you build a strong foundation.

Conclusion

Following these simple tips will help you strengthen your foundation. Nail the game of digital marketing by experimenting and working to make the most of it!

4 Reasons Why Startups Need To Hire A Digital Marketing Agency

With everything online these days, can your startup afford to not be on the social media? Sure, every startup has this thought and are thus striving to make it possible. Thus, have no worries as you are not sailing alone in this rocky boat!

Let not your competitors climb further away from you in their digital marketing efforts. Considering all things, agencies can be a great way to help build your company’s online profile. A digital marketing agency in Dubai and elsewhere aid you in bringing the big guns by aligning to your startup’s aims and objectives.

So, here are the 4 reasons why your startup needs to hire a digital marketing agency –

1.       You cannot manage your digital presence all by yourself

Your customer is likely googling and intending on increasing your sales, right? Thus, in short, your startup needs a strong online profile to benefit and lead to more sales.

Digital presence is a tricky thing and it is understood that you cannot do it all by yourself. Unless you have a lot of time to create content, manage your website or social media, you’re not going to get much value out of it. The digital marketing space is massive and without in-depth knowledge of it, you'll end up doing your company more harm than good in the online world. Hence, a digital marketing agency is a must-have for your startup!

2.       When you want to benefit from best practices

You might be an expert in your industry but might have the perfect knowledge about building a digital presence. Think no further, because hiring a digital marketing agency will help you benefit from their skills, experience, and best practices.

Digital marketing agencies utilize the most modern marketing techniques and help you build your online presence. They put together a digital strategy and an online roadmap for your brand for the next few months or years. Having said that, you can benefit from the internal knowledge of the agency without having to devote a lot of budget to the ongoing execution.

3.       You can focus on your business

You want to retain the core of your business while you build a strong presence for yourself, right? Well, teaming with a digital marketing agency will aid you in stepping on these two stones at the same time.

Outsourcing your marketing efforts allows you to focus on growing your business. The operations flow smoother and more efficiently when you are focusing on the whole and sole of your business. Whereas, on the other hand, the agency takes care of managing your business online.

4.       You can scale up quickly

Want to ensure that you get the outcomes you paid for? Well, digital marketing agencies help you in guaranteeing the returns on your investment and help in expanding your business.

When you are hiring an agency, it promises you the smart and expert use of your funds. They make decisions best for your company and invest their energy in getting leads and sales for your brand. All in all, you earn big bucks and save your time and money by hiring an agency.

Thus, these reasons will help you understand the pivotal role that an agency plays for a startup.

Conclusion

Need someone devoted to your brand’s online presence resulting in better results? Well, without a further ado, you need to hire a credible digital marketing agency!

3 Types of Brand Videos You Need to Aim For

Sending out paper leaflets or newspaper ads is a passé. Business video content is the newbie which is thriving ever than before and taking over all the social platforms. It is gaining momentum as it helps bring the company mission, aim, objectives, and products and services to life. 

Brand videos are something which your audience can immediately relate to and help establish your company as a champion.  

Here is a quick list of brand videos which Digital Marketing Companies can incorporate in their marketing strategies to yield the best results –  

Explainer Videos:

Do people feel that it is difficult to understand your product or service, thus affecting your sales? Well, what you can do is compile an “explainer video” and break down the topic or the problem for easier comprehension.  

Digital Agency in Dubai and elsewhere, put it in a story format to make it more interesting and engaging. These can include helpful tips, running the audience through some specific processes or solving their problems. One of the most important benefits of these kinds of videos is that they do not promote your service or product. Instead, they help solve some issue and foster a personal relationship with the audience or the customers.  

Event Videos:

Want to convey a depth information about your company, product, culture, or aims and objectives? This just might be the thing for you. Event videos refer to posting the fun videos of the events or the special occasions that you celebrated in the past. These videos can help the viewers see the “behind the curtain” scenes, which they otherwise cannot. 

Many social media platforms also allow you to post “live videos” of your events which keep your viewers hooked to their laptop or phone screens. This is an effective way to keep your audience involved and increase your followers or the customer base. 

‘How to’ videos or Demo videos:

Want to endorse your products to the masses in an exciting way? These videos help you highlight the same and also help the audience to identify with your product in a better manner. Demo videos or ‘how to’ videos are basically nothing but giving a brief demonstrator of how to use your products or services virtually. You can make use of such videos to make your products come into the limelight and convert your sales. You can also include the call to action in such videos to extend some extra help to your viewers. 

These are the basics or the must-haves video marketing strategies you should be incorporating. 

Conclusion:

Brand video content is booming every single day and assists the projected growth. What better and fun way to marketing your products and services than this?  

Social Media Trends That Will Influence 2018

How are you socializing this year? Do you have any new plans to reach more of your target audience with enhanced peculiarity? If you haven't done yet, then do not delay because when a business underappreciates the progress of technology, then it is likely to rigmarole among the same targets without reaching the new ones. Another reason is that social media platforms change slightly but frequently by rolling out updates regularly.

Experts believe that this year will witness a handful of highly essential trends unfolding over social networks. Let's take a look at them:

·         Augmented Reality on Board- When Google introduced Google Glass to streamline augmented reality (AR) to modify the way people interact, it failed to gain popularity. But, today's marketing strategies of giants like Snap, Google and Facebook are implementing AR to attain more significant technological sophistication. If AR gets word broad acceptance, then it will make social media one of the favorite applications of technology by bringing people from vast distances together and providing them with entirely new UI for their interactions.

·         Live Streaming Will Continue to Lead- Approx 80 percent of consumers preferred watching live videos rather than taking the linguistic road. The year 2017 exploded social media platforms with live video streaming feature, and it was accepted by the users with fully open arms. Experts are predicting that the year 2018 will keep the significant impact of the live video feature on consumers. Brands and consumers have very well settled into the matrix of this quick, informative entertainment segment.

·         Privacy and Open Source Elements Will Hype- No matter how open you want to stay on Facebook, Twitter and other platforms, you always expect that no interrupting apps are selling your private information to advertisers. Facebook and Twitter have been continually creating awareness about the privacy rights of users to them. However, other apps are still at stake. The year 2018 will grasp numerous privacy storing apps that can offer users with open-source APIs to assure users and encourage them to use their respective apps.

·         Gamification Will Stay Popular- Though social media apps aim at connecting people worldwide, they have also achieved success in keeping game lovers at bliss. Companies have been generating significant revenue by leveraging immersive gaming experience to its users, and in the current year as well there should not be any fall in this sector.

SocialMedia Marketing Agency in Dubai

A company which keeps a 360-degree view of the processes hopping around tends to attain success and create higher competitive levels. Digital Media Sapiens is a digital marketing firm in Dubai which has enhanced the social presence of many of its customers with its aim targeting approaches. If you want to reshape the online presence of your business, then connect with the experts of Digital Media Sapiens.