1. Change of Websites Depending on Who You Are
Fully personalized websites will be much trending in the near future. These websites will focus many factors, such as the visitor’s cookies, how much time has been spent on these pages and what pages that were visited. This information will assign a persona to the visitor behind the scenes.
You will spend time and money on the website if the brand can serve you content or promotions that you’ll be more interested and has big chance to get higher profits in the future. Amazon and Mayo Clinic are two of the websites that prefer to personalize their websites.
How to prepare?
You need to ensure first that your company developed few personas that categorize your audience. It’s important to understand what type of people visit your website, their interests, reasons people will go to your website and their goals. Giving answers to these questions will be invaluable in understanding your audience.
Second step is to find a good content management system (CMS) that allows your website to be personalized to your audience. Make a budget and preparation to update your website and accommodate these procedures.
2. Stock Photos are Obstacles for Websites
Any web page that has copy that is a duplicate from another web page is penalized in search rankings from the Google. Soon, Google might extend this concept to images as well, webpages should contain quality and original images.
Back in 2013, Google’s Head of Web Spam, Matt Cutts, said great suggestion for a future signal that we could look at in terms of search quality, this is an effect within search rankings for stock photos. He also said in “Guide to Material Design”, “stay away from stock,” as “photographic stock and clipart is neither specific nor interpretive.”
Google search will recognize quality images because its image algorithms become much clever over the last few years.
How to prepare?
Start uploading original photos and graphics to your website. Adding fresh graphics and photos will lead to better user experience and might boost your SEO.
3. One Page Search Engine Google Results
Google might stop delivering multiple search engine result pages (SERPs) and will begin to provide one page only of results to users. Some mobile users might prefer to use desktop, if they would like multiple pages of search results.
Google will do this because it will save its resources. If the huge and wealthy company have infinite capabilities, even google has limited resources. Google indexes and displays an extreme amount of data for 3.5 billions searches per day and nearly 1.5 trillion searches per year. It will cost a little more time and energy for every page of search result. To lessen the amount of SERPs will save google time and money, and few users will care.
How to prepare?
You must actively monitor and improve your SEO each month, even if it’s just 1 or 2 hours, to have big chance your website will be included on the first-page ranking. You need to ensure your ad groups are in order if you’re using Google AdWords and make your quality scores are much prepared from other competitors.
4. Virtual Reality Content Marketing is Essential
How to prepare?
Companies that will include high-quality content marketing strategy in VR to promote their brands or services will have an advantage over their competitors. You can create and upload marketing videos on YouTube, creating 360 degree VR videos that inform and entertain could also be an important part of content marketing
5. More Income for Digital Advertising
Currently, most digital advertising and marketing costs are a great deal. You can reach thousands of people in your specific targeted audience on platforms like Facebook, Twitter, and Pinterest for only $50. Another step is paying for TV advertising, which can cost thousands to reach a general audience. Also, from Google Adwords campaign to an email newsletter blast, it’s clear that digital marketing is currently a great deal.
Nowadays, brands want to give a personalized, targeted message to a relevant audience. By 2020, its predicted digital marketing and advertising costs will rise more and marketers will continue to see a higher return on their digital marketing efforts.
How to Prepare?
It’s time to start-up a digital strategy. You can establish your brand now by investing less money in digital marketing than in the future.
If you want to digital advertising for your business, you should contact the Digital Marketing Agency that forecast the trends earlier
