4 Tips to Blend Guerrilla and Digital Marketing for Beginners

As a digital media marketer, you must be more aware of several techniques of inbound marketing that can help leverage your brand. But there are marketers who are ruling the roost and capturing the attention of their target audience by using guerrilla marketing. While not everyone can stick to just one of the techniques, we have a few tips that can blend both these marketing methods. If you are a beginner and want to make it big, here’s what you need to do:

·       Have a Goal in Mind – It is imperative that when you want to blend digital and guerrilla marketing, you should have an end-goal in mind. Be it getting more traffic to your website, getting more followers for your social media page or more conversions, you need to set an objective and focus on it from the day one itself. This will help you plan a comprehensive strategy and therefore, execute it brilliantly as well.

·       Timeliness is Everything – Marie Kondo, the Japanese tidying expert is all over the news and social media for her new Netflix series. Her Kon Mari method has many takers and is a hot topic. When you weave your content on topics like this, you can be assured that there will be readers or audience, who will be willing to share it with their network. This is how you can leverage content marketing for your inbound marketing agency without any hiccups. Just search for trending topics and come up with a strategy that will fit the bill.

·       Think Out of The Box – This has become a cliché but, thinking outside the box is what Guerrilla marketing is all about. You have to get out of the comfort zone, go beyond normal routines and then, promote your brand. For instance, you may come up with an innovative Live Streaming Video that has the potential to go viral. Similarly, you can go for unusual email tricks or use the stories feature that a lot of platforms have as a marketing tactic. The catch here is to highlight your brand’s USP in the best possible way.

·       Go Local – All the top names in local inbound marketing agency know the importance of local SEO or local digital marketing. You need to take the same route when you want to go for Guerrilla marketing. Know what clicks with the local audience and use the same for your inbound marketing agency in Dubai or elsewhere.

To Conclude

These are some of the essential tips that you need to take into consideration when you want to blend guerilla marketing and digital marketing. For more such tips that can help you, keep a tab on this space as we will be back with more write-ups.

2019 Digital Marketing Lessons That You Need to Implement

2019 is already here and we are back with our post on digital marketing lessons of the year. Last year we saw a rise in voice search queries, the arrival of chatbots on more platforms, the use of AI in almost every sphere and so on and so forth. As any leading digital agency in Dubai will suggest, you will need to come up with a stellar marketing strategy if you need to stay on the top of your game. Here are our lessons that you need to implement this year:

1.       Take Social to Next Level – The rule of the thumb is to make sure that you take your social media platforms to the next level. From Facebook, Twitter to Instagram and Snapchat, think of ways you can leverage them and outdo your competition. Use the right tools, techniques and use these channels to boost your brand visibility, maximize engagement etc. And if your content on these platforms happen to go viral, then there will be no looking back for your firm for sure!

2.       Keep Your Website Updated and Relevant – The next step is to make sure that your website is up to date and is relevant to your niche. It is always a good idea to change the content and keep it to the point, use photos, illustrations and graphics that are not stock photography and make your site easy to navigate. Also, use a lot of white space to ensure better readability. Make sure that your website is responsive and mobile-friendly as these are also going to be considered by Google as ranking factors.

3.       Paid Marketing Will Rule – Paid search works on different platforms as well, including professional networking site LinkedIn. With a number of targeting options, you can make the most of your paid search campaigns and reach out to a huge audience who have their presence online.

4.       Be GDPR Compliant – The next step is to make sure that your website is GDPR compliant. There can be many steps to do so such as adding an SSL certificate, having a cookie policy in place and keeping a Privacy Policy on the site. In short, you have to specify very clearly to the target audience that how their data or information is going to be stored.

 Conclusion

These are some of the things that you need to take into consideration when it comes to implement the latest digital marketing tips and tricks in 2019. For more tips given by the best digital media and advertising agency in Dubai, keep a tab on this space.

5 Questions to Ask for Choosing the Best Digital PR Agency

Picking and choosing a PR agency is a huge decision. Doing an agency search, shortlisting the top ones and then, going ahead with the talk to select the best one can be all the more difficult if you are not well-prepared already. That said, here are some of the questions that you need to ask for choosing the best digital PR agency.

1.       What Kind of PR Marketing Agency are You?

The first rule of the thumb is to understand which kind of agency you want to hire. For instance, you may want to opt for a big agency, a local agency, traditional or global agency. It strictly depends on your business objectives and your budget. This takes us to the next pointer.

2.       What is Your Budget?

The next step is to determine a budget quite early on. This will help you set an expectation and you can search agencies that can work with the budget without overstepping it. It will also help you set realistic expectations for the agencies who are going to pitch to you. This is how you can land an agency that can deliver within your budget.

3.       What Are Your Strengths?

A PR agency working in the digital sphere needs to have certain USPs, which will determine whether or not they are fit for your projects or not. This is why, you need to ask them about their strengths, their value propositions and how they can work towards increasing your brand’s awareness and image online. For instance, some agencies will have their core strength in design while others will be more efficient when it comes to SEO or SEM and so on and so forth. Overall, you need to opt for a firm that offers you on-stop solution for all your digital needs.

4.       Who is Going to Handle Everything?

When you hire a PR marketing agency, it is also necessary to know who all will be working on the team or handle everything for your firm. For instance, they may assign one team to handle paid media while the other can be used to handle mixed media. In both the cases, you need to be aware of who all are going to be on the campaign.

5.       Do You Know About Our Products/Services/Technologies?

An agency that has done its homework is definitely the best agency that is going to work for you. It is a good sign when they already know about your products/services or other offerings as that will help them create more effective digital PR strategies in the long run.

These are some of the basic questions that you need to ask the digital PR agency before hiring them. For more write-ups on similar topics, keep a tab on this space.