Five Ways to Beat Your Competitors on Social Media

Social media is a fun-filled, informative arena for its users. It has provided businesses a digital platform to grow their umbrella by engaging users by implementing unique campaigning strategies. It is important to quote that the same space is given to the competitors of a company to grow. Whoever's approach can engage a maximum number of users; their business is on the road of popularity and expansion. Even if you own quality services or products in comparison to your competitor, however, you have less exposure, your competitor wins the race.

The following are five social media marketing strategies to showcase your worth against your competitors on social media platforms:

1.     Regular updates- Regular here may mean every day or multiple times in a day. Keep posting new informative materials on your social media accounts on a regular basis to seek ‘target' audience's attention. It is essential to engage the category of people for whom your product or service is dedicated to. Keep checking the accounts of your competitors for latest updates and sync your posts in better accordance with those. Innovate your posts on different topics related to your business which prove your worth better than your competitors.

2.     Prompt response- These days majority of online businesses have a dedicated social media marketing team which attends customer's comments on an immediate basis. If you are leading a company, then you need to make sure that your social media account is interactive with the audience in terms of positive thoughts and customer care values. This will make your social presence polite and responsive.

3.     Analyze your competitor's profiles- No, this won't be wrong to do. Do a thorough walkthrough of your competitor's social media profiles to analyze their posts, comments, number of likes & comments, what's the engaging factor, etc. Don't copy their posts, however, try building effective posts than theirs.

4.     Create a buzz- Let your social media account come up with some genuine hot and sizzling news. This news will create word of mouth amongst your audience, and against your contenders, your popularity will be benefitted. It is not advisable to post wrong information or information which can hurt religious sentiments of a particular group of people to create buzz and appear in the limelight.

5.     Stay omnipresent- This is a crucial factor for engagement through online platforms. Make your business available on all social media platforms to grab the attention of the maximum number of people. Recurrently keep checking your competitor's behavior on all media accounts and prove your tendency with better content.

Social Media Agency in Dubai

If you are looking for social mediamarketing in Dubai, then consider none less than the experts of social media- Digital Media Sapiens. They are well versed in social media campaigning to raise one's popularity against the competitors.

7 Ways To Improve Your Online Visibility Using Google My Business

How do small businesses or start-ups gain momentum in competing for big brands for online visibility? There are many marketing approaches which are simple and inexpensive which form the basis of online visibility. These approaches vary from time to time as your business grows.

Integrate the following approaches to your strategic plan to make your online presence effective:

1.       Get registered with Google My Business Listing- Don't scratch your heads thinking of additional expenses for this registration as this is absolutely free. You may want to trigger a question- why this is important? Earlier, new businesses were highlighted in yellow pages or in a newspaper column. In today's digital world, this is done in Google MyBusiness Listing. Verify your company's name under this source to register your online presence. After sign upload photos of your business activities, create campaigns to engage customers and make sure you are being responsive by responding to each customer review.

2.       Responsiveness appreciated- Google's mobile-first algorithm makes sure your website fits well in dimensions of mobile phones, laptops, i-pads, etc. Google is adhered to provide a hassle-free experience to its customers, however, if your website is still unresponsive then Google starts penalizing owners. Users don't pay more than 10 seconds on your website if its contents don't get loaded completely.

3.       Prove your worth- Plan your responses to negative customer reviews. Trust the fact that not every person or business out there is happy with your growth or your deliverables may have loopholes which are not getting entertained by customers in a positive manner. Online reviews have managed its place in market gracefully and people do post and follow reviews seriously. Make sure your responses are reaching customers in return for their feedback.

4.       Local SEO Optimization- Make sure your online visibility is aided with search engine optimization's best practices. Your presence should be strong enough that your website gets referenced in top rankings against customer's queries.

5.       Virtual tour- To make customers realize your genuineness, showcase them your offline business by uploading real pictures, creating a 360-degree tour, posting videos, etc. A recent study has revealed that Google listings with real photos and 360-degree tour were hit more frequently than the ones without proofs.

6.       Social Media Marketing (SMM) Approach- SMM has proved its worth as businesses stay connected with their customers and followers through social media platforms. Boost your business reach by showcasing your services to target users through social media links. 

7.       Concise and self-understood content- In addition to effective SEO strategies to boost online presence, make sure your audience is able to understand what you want to convey through your blogs and content. Be precise & clear with your words and avoid repetition of ideas under same title content.

SearchEngine Marketing in Dubai

I connected with Digital Media Sapiens (DMS) for search engine services in Dubai. They follow all these strategies to enhance visibility.

How Will Artificial Intelligence Change SEO in 2018?

With the launch of RankBrain, the digital market is on a buzz- artificial intelligence changing the strategies of traditional SEO. RankBrain is based on fundamentals of AI and plays an important role in Google's overall search in billions of pages. According to experts, algorithms come and get replaced, however, the fundamental principle of SEO remains same- maximum visibility of quality and providing desired content to the user. This includes the following:

·         Visitor targeted quality content.

·         Becoming direct reference to your niche.

·         Improving on-site SEO along with website's visibility & usability.

·         Reference reputable websites with the topics of your website.

AIs connection with SEO still adheres to- avoidance of keyword stuffing, quality content, keyword stuffing in the title, incoming links from reputable websites. The goal of AI is to make digital systems think like human and provide them with the best possible results in the minimal amount of time. With AI's evolution in digital marketing, SEO has enhanced greatly and in coming years we'll be able to create systems that can reveal quality contents. AI is aligned to understand user's behavior and actions to filter the site. If the user is spending ample time on your website and referencing the links mentioned in your content then your SEO has won the race. A few seconds on your website and switch to other search result showcases user's disinterest in your content.

Introduction of AI in search engine optimization will eliminate the loopholes like figuring out the differences between relevant sites and sites irrelevant to the search query. Websites with single and focused topics are easier to discover and classify which increases the chances of appearing in top search results. Since search engines are being traversed with AI principles, hence, SEO will have to adopt the new advancements and change its theories. The launch of AI-based search engines will largely benefit search engine optimization strategies. The big change would be rather being an SEO analyst, professionals will have to apply SEO strategies from the business owner's point of view.

According to AIs concept, the main motto is to make computer systems intelligent and think like humans. Now, having implemented AI in search engines, from SEO point of view the strategy should be implemented as such that if search engines were humans then still your website should have been ranked among top search results. AI has stepped into digital marketing and now its effects will only grow with new implementations. You just need to ensure your website matches maximum answers to query hit by users. Search engines will reward you if you are able to get maximum engagement with relevant results. These algorithms are dynamic and possess the ability to handle complex queries. 

How to be successful on Pinterest in 8 steps

With over 150 million active monthly users, Pinterest is quite the popular platform with a predominant female audience, totaling over 81% and 50 million.

Today it has become one of the fastest growing networks, starting from a virtual bulletin board to a highly successful and popular social media platform in only a couple of years, changing the perception that it was used for bored people, housewives and wedding planners.

People will go on a content search and will find information that fits their content discovery since they can search, just like on Google, expect it is all listed in picture format. Pinterest is all about sharing content through ideas, images, inspirational posts etc, which connect with people because it fits their interests.

The key is to have your content reach the right people so you can be successful at Pinterest through these 8 steps. 

1.    Create and link!  

Pinterest is a great social media marketing channel, so create an account and remember to add/install a “Pin It” button on your website. Then start by creating a board and link the pins back to your website. For more visibility regardless of whether your Pinterest account is for private or business use, it is preferable that you link it to your Facebook, creating good synergy when all your social media accounts are in sync with each other. 

2.    Have clean and organized boards

Your followers will easily find what they’re looking for if your boards aren’t scattered and unorganized and will drive traffic to your website. If your boards have different themes in the same board it will confuse people and they might unfollow your board, or not choose to follow you at all.

3.    Don’t leave boards inactive

Inactive boards will not show up on Pinterest’s search engine and should therefore be deleted. A better way to handle the board if you don’t want to delete it is to make the boards “secret” so you can organize it, or adjust the content on the board rather than delete.

4.    Images should be created for Pinterest.

The size of the image should be adjusted to fit Pinterest. Especially considering that research has found that consistency of the posts in terms of colors, look, feel and font resulted in a higher click through rate than other images that were totally different with no uniformity. It is preferable that a template be used to make the most out of Pinterest.

5.    Captions should be engaging

The level of engagement on a pin will determine how successful or unsuccessful a pin is so having visual appeal is key in addition to the caption of the pin which in turn will entice people to “pin” it. One the pin is shared, the web address attached to the pin will appear under the pic, indicating the price tag of the pic.

6.    Remember to use keywords 

The search function on Pinterest is used very heavily, for finding pins related to recipes, style and decorating and even event planning, therefore using relevant keywords in captions is very important since it drives traffic to your website.

7.    Make sure your text is SEO friendly  

People who pin your pins need to read an SEO friendly description of the pin so it can be picked up in the Pinterest search engine and so the content will be shown to the people searching. Alt tags on images that are named “Image 333” should not be left and should be named because the people who in your pins will not change the names and this makes your pins unsearchable. The same should be applied or the names of your boards, simple and specific names to give an instant idea of the content of the boards since they should be SEO friendly too.

8.    Make your content shareable

The concept behind Pinterest is to save share, or do both, it is one of the new platforms where you can save. Therefore, it is best to add a plug on your website and list all your social media accounts.

Responsive web site design vs. Adaptive website design

Responsive web site design

·         It produces the best sighting revel in to a website; regardless what sort of tool could be used.

·         Fluid grids is a layout that plays irrespective of what display size for the best glimpsing experience, using broad variety of devices, from cell telephones to computer pc video display units.

Adaptive website design

·         It includes many particular layouts for a couple of screen sizes and the layout used base on the use of display screen size.

·         The internet site identifies the form of tool used and offers the pre-set format for that device.

Difference of Responsive & Adaptive Website

·         Responsive design is the extra severe option to carry out because it desires extra attention to the website on line’s CSS and employer consequently for positive it wills paintings nicely whichever sizes.

·         It’s very potential to make a few specific layouts to your website, rather than making one format a good way to paintings in any screen length.

·         Responsive web sites need handiest to load one format in order to paintings to all platforms.

·         Adaptive internet site requires loading all viable layouts however, for some situations, just like the responsive web page with 100 pages correlate to an adaptive site with 10 pages, adaptive might be a whole lot quicker.

·         Adaptive site designs feature only too many screens if the layouts are also matching them.

based totally at the survey results, responsive web site design is generally the excellent choice to go together with in your website online due to the fact, it continually works for whatever screen sizes, develops loading instances and often greater effort given is profitable.

For brand new or smaller web sites that simply starting to set up and those they want to repair their resources, adaptive website design is probably tons higher preference.

Social Media Advertising and Marketing

If you do not have an online existence for your own little or medium company, lots of chances are being missed. Online digital strategy is vital to the growth of your brand and is an incredible tool to attain your goals as an enterprise owner. At the same time as your spending budget might not be as big as top brands, being online equals your playing field. You essentially open a virtual door for the entire world to note your products and services. A large group of customers nowadays relies upon the internet to locate solutions for their problems. With an efficient strategy online, you may show that you may help them find solution for their troubles.

Loyal customers may additionally get acquainted more with the brand and have greater faith and you are also able to attain untapped markets through various stations like social network, email advertising, content promotion, among others. With an excellent online process, you can be on business enterprise 24x7. Even when you are sleeping, your money can work for you. As a small business enterprise, you can't afford the spending of huge brands about product boost, however a clear digital technique will help you conserve on prices and create positive outcomes like developing new leads and getting new customers. In contrast to traditional marketing where verbal exchange is one manner, online strategy paves the manner for real time promotion and customer interaction

Facebook, Twitter together with other platforms serve as client support channels. Top brands make maximum of this opportunity to maintain their customer base happy. With on-line advertising and marketing, you may personalize offers readily and eye buying history. Using the data that you've, you could run offers which can target specific customers for specific products or services that they could need. The data of the consumers may also be utilized to plot pass campaigns so that you can improve value of sales per client. Human beings now consume content using smart phones and tablets.

 It’s a mobile world where connecting with prospective clients on the move is very easy. While hiring specialists to help you together with your online approach ensure that they are not only experts in website design or search engine optimization, but additionally are extremely good at mobile promotion and mobile web site design. With larger savings and much less costs due to effective online digital strategy, you will be capable of getting extra leads and convert them to buying customers. Maximum manufacturers are ramping up their digital campaigns via social network, mobile phone, PPC and display

5 Things to Consider before developing a mobile app

1. Plan Objectives

•  You should first ensure to create efficient goals to get the right results. It should base to your client or market requirements. If you start to build the app without proper plans, at the end bigger chances, you will get failure outcome. Right objectives will lead to impressive results, and more clients will approach to create the mobile apps for them. 

     2. Market Analysis

•      You should have complete market analysis to give you success in building the mobile apps. The app should be different, and much appealing than other apps which are already in the market

     3. Choose Right Technology 

•     Nowadays, all of us would like to have a new technology when we like mobile app design and development. When creating the mobile app, you should have the right techniques, and technology that will lead you to triumph. You should decide either you need to build a native app or cross platform app that will depend on the requirements of the clients. 

     4. Create Reasonable Mobile App Price

•     Providing the rate for mobile apps is the most essential, and should be accurate. You should consider all the things including developing cost and developer’s endeavor. It’s imperative the price is not too high for the clients and at the same time, it should be reasonable based on its features and quality value. 

     5. Calculate the outcome

•      You should conduct a survey to determine whether your mobile app is successful or the opposite results that need more improvement. Because if you do not measure your mobile app, you’ll not know how your app performs the market along with the competitors. You will see the rate percentage of your app’s success through evaluating the key metrics.

o To know more information on developing mobile apps, visit - http://www.digitalmediasapiens.com/iphone-android-app-development/

SEO vs PPC

• Generating traffic and get higher ranks on search engine result pages (SERPs) for your targeted keywords are two of the biggest difficulties you will encounter as a digital marketer
•  Search Engine Optimization promotes organic clicks that guarantee higher-quality traffic.
• Pay Per Click enhances good click-through rates, which is more measurable and you can easily track your budget.
• Both campaigns are essential in your business that provides different benefits. 

Search Engine Optimization

• Creating strategies that will enhance your website ranking on organic/ natural search engine results for your targeted keywords
• It promotes efficiently your brand that gives more traffic to your site and boosts conversion rates. 

Pay per Click (PPC)

• Paying for space used for advertising using targeted keywords on a search results page.
• Usually, it makes your ad immediate traffic enhancement. Therefore, it has a higher conversion rate compare to organic traffic.
• One of the risks for this campaign is that you need to pay for your ads to appear.
• Investing time is essential to learn how to boost and make the campaign ads perfect.
• Once you turn off the campaign, the traffic connected will also disappear.

To know more features about SEO and PPC and get advice which is much better for your business, visit - http://www.digitalmediasapiens.com/

Programmatic Advertising Services

Programmatic Terminology

• Type of software to acquire digital advertising
• The primary process of acquiring advertising have factors like RFPs, negotiations, and manual orders. People need to make a compromise to produce some ads with a publisher and follow the commitment.

Programmatic Advertising

• To target the group of audiences, you want to see your advertisements.
• Through including gender, age and location, you rest assure you are transmitting highly-targeted messages to the right group of people. 
• You can also choose which publishers you want your ads to appear, permitting you to pay only for efficient ads, wherein they will appear at the right time to be seen by the right group of audiences. 
• This option is more cost-effective with higher functions because human ad buyers and salespeople aren’t always trustworthy and might also be costly.

Programmatic Ad Buying

• Incorporate machines to buy ads in actual time
• Grants the automation of fundamentals like buying, placement and optimization of the media inventory through a real-time bidding system.

Programmatic Direct

• Automated buying of guaranteed advertising space without an auction.
• Other terms are 'automated guaranteed', 'programmatic guaranteed', or 'programmatic premium'.

Programmatic RTB (Real-Time Buying)

• Automated process of negotiating with media that’s bought and sold by technology platforms in real-time.
• Before bidding takes place, publishers make the space available for brands and advertisers.
• Different elements need to consider like type of people and rates.

DSPs (Demand Side Platform)

• Demand Side Platform is an online system permits buyers of internet-based advertising inventory to barter, handle and bid in real time for the cost of display ads.
• DSP system grants study of performance metrics, such as cost per click or cost per action.
• You can also collect information about ad frequency and place ads in high media formats and sometimes the system incorporates video tracking. 

To get more information about programmatic advertising services, visit –http://www.digitalmediasapiens.com/programmatic-advertising/

Responsive Website Design vs Adaptive Website Design

Responsive Website Design

•   It produces the highest sighting experience to a website; regardless what type of device will be used.
• Fluid grids is a design that performs no matter what screen size for the highest glimpsing experience, using broad range of devices, from mobile phones to desktop computer monitors.

Adaptive Website Design

• It contains many specific layouts for multiple screen sizes and the layout used base on the usage of screen size.
•  The website identifies the type of device used and gives the pre-set layout for that device.

Difference of Responsive & Adaptive Website

•  Responsive design is the more severe option to carry out since it needs extra attention to the site’s CSS and organization therefore for sure it will work well whichever sizes.
• It’s very manageable to make some specific layouts for your website, rather than making one layout that will work in any screen size.
• Responsive websites need only to load one layout that will work to all platforms.
• Adaptive website requires loading all possible layouts however, for some situations, like the responsive site with 100 pages correlate to an adaptive site with 10 pages, adaptive will be much faster.
• Adaptive site designs function only to many screens if the layouts are also matching them.

Based on the survey results, responsive website design is usually the best option to go with for your site because, it always works for whatever screen sizes, develops loading times and frequently more effort given is worthwhile.

For new or smaller websites that just beginning to establish and they need to restore their resources, adaptive website design might be much better choice.

To get more information about web design, visit – www.digitalmediasapiens.com

7 Ways to Increase Facebook Engagement & Likes

1. Timing is important 

• Timing of your post will depend on your audience, content and your overall goal.
• You should post wherein it leads to increasing engagement, testing can be included to evaluate the right time.

2. Incorporate Social Media Images

• Original people images sharing
• Emphasize on faces
• Prefer lifestyle imagery
• Concise words
• Persuade short responses
• Image galleries creation
• Nostalgia is an advantage

3. Present Facebook Contests

• Increase audiences
• Enhance in traffic
• Provide user-generated content
• Create target market opinions
• Grow shares and vigorous
• Produce conversations
• Increase your email list

4. Cluster Source & Feedback

• Cluster sourcing serves as social listening, which is an important part of any social media strategy. 
• You can create simple questions to your audiences or use polls to let them vote on different questions therefore, you will easily realize what your audience wants. 

5. Enhance your posts

• After you determined your target audience, boost your post to get much better results.
• Content of your post should encourage visitors to your business website.

6. Look for Audience Insights

• You can determine type of content you need to focus after you see what kind of content your audience replies and kind of content they reject.
• Moreover, you will realize who your particular audience are and focus on this demographic.

7. Create Uncommon and Important Content

• Keep on mind your brand or product is unique therefore, highlight these features properly through your Facebook strategy. 
• You can also give advice and solutions to your audiences through your group in Facebook page. 

For more information on increasing engagements on Social media, visit http://www.digitalmediasapiens.com/our-services/social-media-marketing/

5 Digital Marketing Predictions by 2020

      1.       Change of Websites Depending on Who You Are

Fully personalized websites will be much trending in the near future. These websites will focus many factors, such as the visitor’s cookies, how much time has been spent on these pages and what pages that were visited. This information will assign a persona to the visitor behind the scenes.

You will spend time and money on the website if the brand can serve you content or promotions that you’ll be more interested and has big chance to get higher profits in the future. Amazon and Mayo Clinic are two of the websites that prefer to personalize their websites.

How to prepare?

You need to ensure first that your company developed few personas that categorize your audience. It’s important to understand what type of people visit your website, their interests, reasons people will go to your website and their goals. Giving answers to these questions will be invaluable in understanding your audience.

Second step is to find a good content management system (CMS) that allows your website to be personalized to your audience. Make a budget and preparation to update your website and accommodate these procedures.

      2.       Stock Photos are Obstacles for Websites

Any web page that has copy that is a duplicate from another web page is penalized in search rankings from the Google. Soon, Google might extend this concept to images as well, webpages should contain quality and original images.

Back in 2013, Google’s Head of Web Spam, Matt Cutts, said great suggestion for a future signal that we could look at in terms of search quality, this is an effect within search rankings for stock photos. He also said in “Guide to Material Design”, “stay away from stock,” as “photographic stock and clipart is neither specific nor interpretive.”

Google search will recognize quality images because its image algorithms become much clever over the last few years.

How to prepare?

Start uploading original photos and graphics to your website. Adding fresh graphics and photos will lead to better user experience and might boost your SEO.

      3.       One Page Search Engine Google Results

Google might stop delivering multiple search engine result pages (SERPs) and will begin to provide one page only of results to users. Some mobile users might prefer to use desktop, if they would like multiple pages of search results.

Google will do this because it will save its resources. If the huge and wealthy company have infinite capabilities, even google has limited resources. Google indexes and displays an extreme amount of data for 3.5 billions searches per day and nearly 1.5 trillion searches per year. It will cost a little more time and energy for every page of search result. To lessen the amount of SERPs will save google time and money, and few users will care.

How to prepare?

You must actively monitor and improve your SEO each month, even if it’s just 1 or 2 hours, to have big chance your website will be included on the first-page ranking. You need to ensure your ad groups are in order if you’re using Google AdWords and make your quality scores are much prepared from other competitors. 

      4.       Virtual Reality Content Marketing is Essential

Virtual Reality will develop more in the next few years. For Instance, your smartphone can download VR apps to allow experience video in full 360 degrees.Daydream, new mobile VR app from Google, also consider huge technologies have serious potential in VR. Two years ago, Mark Zuckerberg said, this is really a new communication platform because aside from sharing your moments with your friends online, you’re also sharing your entire experiences and adventures.

How to prepare?

Companies that will include high-quality content marketing strategy in VR to promote their brands or services will have an advantage over their competitors. You can create and upload marketing videos on YouTube, creating 360 degree VR videos that inform and entertain could also be an important part of content marketing

      5.       More Income for Digital Advertising

Currently, most digital advertising and marketing costs are a great deal. You can reach thousands of people in your specific targeted audience on platforms like Facebook, Twitter, and Pinterest for only $50. Another step is paying for TV advertising, which can cost thousands to reach a general audience. Also, from Google Adwords campaign to an email newsletter blast, it’s clear that digital marketing is currently a great deal.  

Nowadays, brands want to give a personalized, targeted message to a relevant audience. By 2020, its predicted digital marketing and advertising costs will rise more and marketers will continue to see a higher return on their digital marketing efforts.

How to Prepare?

It’s time to start-up a digital strategy. You can establish your brand now by investing less money in digital marketing than in the future. 

If you want to digital advertising for your business, you should contact the Digital Marketing Agency that forecast the trends earlier

7 Upward trends for Mobile Application Future

According to the survey, 179 billion mobile applications downloaded per year in 1 billion smartphones. Mobile development is an actively growing and innovative apps. Google apps, social media and gaming apps would like to control the mobile application market. Some big companies like Walmart, Bank of America and Amazon, prefer to use mobile, apps for direct marketing, improving customer engagement etc. This mobile trend is also used by small and average size businesses.

A mobile-friendly website is the most effective mobile strategy, therefore, more businesses will prefer to use it for the coming years. These are some of the upward trends that determine the future of mobile application development:

1. Wearable devices

Smart wearables like Apple Watch and Microsoft’s Hololens presents the shifting from basic to smart wearables and the upcoming changes. Vendors, app developers, and accessory makers have new opportunities. It will become the favorite of a personal-area network consisting of wearable gadgets. It will be the new medium to transmit the information in new ways through mobile applications.

2. Internet of Things and Mobile – connected Smart Objects

Numerous smart objects like LED light bulbs, toys, domestic appliances, sports equipment, medical devices and controllable power sockets are going to be connected in devices by 2020 as per Gartner. The apps in the smartphones and tablets will transmit the messages for these domestic smart objects as part of Internet of Things. Smartphones and tablets are the remote controls, analyze and publish the information, connected to social networks to monitor “things” that can be posted, paying for subscription services, ordering replacement consumables and updating object firmware. Well-known companies such as Microsoft also adds Internet of Things capabilities to their promotions.

3. M-Commerce 

An upward trend in mobile purchases will continue for many years and more consumers will adapt to m-commerce, mentioned by different analysts. Instead of using debit or credit cards, Apple Pay and Goggle Wallet will handle purchases using the mobile phones. Manufacturers should create a mobile application that can process transactions without the need of physical debit/credit cards or cash. Wearables devices that can process payments m-commerce will have other features. It will be the key role in the future of mobile payments and customer loyalty, apart from data collection and predictive analytics.

4. Motion and Location Sensing

Different granularities of location data are the result of multiple positioning methods that are used by most mobile phones. To provide very essential contextual information and services, it’s useful to know the individual’s location within a few meters. For security, anti-theft, power-saving and games, motion-sensing apps are used and location sensing handles geotagging, games, vehicle navigation and fitness apps. Wi-Fi, imaging, ultrasonic beacons, and geomagnetic are the technologies for indoor location. Smart lighting will also be important for future. Mobile applications partnered with accurate indoor location sensing will give a new generation of outstanding personalized services and information.

5. Innovative Mobile User Experience Design

Sound user experience should have an efficient display of data and content on the mobile user interface. New patterns depicting intuitive designs and interactive interfaces were been created by established mobile application companies like Houzz, Instagram, Pinterest, and Wunderlist. Partial user attention and interruption are some of the mobile challenges that are also created by the manufacturers. Interactive content layers, circular design pattern, and control of content are the novel features wherein the developers should use them in good intentions. This will allow the users to interact with the content in further detail, which is referred as “augmented reality”. All manufacturers must master new skills and work with new partners to achieve growing user expectations and high standards for user interface design should be maintained.

6. Application Performance Management (APM)

Application Performance Management (APM) is composed of mobile metrics and monitoring tools that improved the testing and quality assurance. To realize which app features are being successfully used, APM gives visibility into app behavior, gather statistics which devices and OS are preferred and monitor user outcome. In order to monitor resources used by apps, transmit that data with meaningful user opinions and align performance with business processes, robust tool is required by modern enterprises.

7. Enterprise Mobile Management

Mobile computing for streamlining businesses with the set of people and processes leads to Enterprise mobile management (EMM). Security, application management, and financial management are the main core of EMM. These tools will develop the scope and definitely will address the broad range of mobile management needs to all popular operating systems on devices. Future evolution of different mobile management, security and support technologies are represented by EMM.

You can contact the best mobile app development company in Dubai for high-quality mobile app development services