With over 150 million active
monthly users, Pinterest is quite the popular platform with a predominant
female audience, totaling over 81% and 50 million.
Today it has become one of the
fastest growing networks, starting from a virtual bulletin board to a highly
successful and popular social
media platform in only a couple of years, changing the perception that it
was used for bored people, housewives and wedding planners.
People will go on a content
search and will find information that fits their content discovery since they
can search, just like on Google, expect it is all listed in picture format.
Pinterest is all about sharing content through ideas, images, inspirational
posts etc, which connect with people because it fits their interests.
The key is to have your content
reach the right people so you can be successful at Pinterest through these 8
steps.
1. Create
and link!
Pinterest
is a great social
media marketing channel, so create an account and remember to add/install a
“Pin It” button on your website. Then start by creating a board and link the
pins back to your website. For more visibility regardless of whether your
Pinterest account is for private or business use, it is preferable that you
link it to your Facebook, creating good synergy when all your social media
accounts are in sync with each other.
2. Have
clean and organized boards
Your followers will easily find
what they’re looking for if your boards aren’t scattered and unorganized and
will drive traffic to your website. If your boards have different themes in the
same board it will confuse people and they might unfollow your board, or not
choose to follow you at all.
3. Don’t
leave boards inactive
Inactive
boards will not show up on Pinterest’s
search engine and should therefore be deleted. A better way to handle the board
if you don’t want to delete it is to make the boards “secret” so you can
organize it, or adjust the content on the board rather than delete.
4. Images
should be created for Pinterest.
The size
of the image should be adjusted to fit Pinterest. Especially considering that
research has found that consistency of the posts in terms of colors, look, feel
and font resulted in a higher click through rate than other images that were
totally different with no uniformity. It is preferable that a template be used
to make the most out of Pinterest.
5. Captions
should be engaging
The
level of engagement on a pin will determine how successful or unsuccessful a
pin is so having visual appeal is key in addition to the caption of the pin
which in turn will entice people to “pin” it. One the pin is shared, the web
address attached to the pin will appear under the pic, indicating the price tag
of the pic.
6. Remember
to use keywords
The
search function on Pinterest is used very heavily, for finding pins related to
recipes, style and decorating and even event planning, therefore using relevant
keywords in captions is very important since it drives traffic to your website.
7. Make
sure your text is SEO friendly
People
who pin your pins need to read an SEO friendly description of the pin so it can
be picked up in the Pinterest search engine and so the content will be shown to
the people searching. Alt tags on images that are named “Image 333” should not
be left and should be named because the people who in your pins will not change
the names and this makes your pins unsearchable. The same should be applied or
the names of your boards, simple and specific names to give an instant idea of
the content of the boards since they should be SEO friendly too.
8. Make
your content shareable
The
concept behind Pinterest is to save share, or do both, it is one of the new
platforms where you can save. Therefore, it is best to add a plug on your
website and list all your social media accounts.
