SEO vs PPC

• Generating traffic and get higher ranks on search engine result pages (SERPs) for your targeted keywords are two of the biggest difficulties you will encounter as a digital marketer
•  Search Engine Optimization promotes organic clicks that guarantee higher-quality traffic.
• Pay Per Click enhances good click-through rates, which is more measurable and you can easily track your budget.
• Both campaigns are essential in your business that provides different benefits. 

Search Engine Optimization

• Creating strategies that will enhance your website ranking on organic/ natural search engine results for your targeted keywords
• It promotes efficiently your brand that gives more traffic to your site and boosts conversion rates. 

Pay per Click (PPC)

• Paying for space used for advertising using targeted keywords on a search results page.
• Usually, it makes your ad immediate traffic enhancement. Therefore, it has a higher conversion rate compare to organic traffic.
• One of the risks for this campaign is that you need to pay for your ads to appear.
• Investing time is essential to learn how to boost and make the campaign ads perfect.
• Once you turn off the campaign, the traffic connected will also disappear.

To know more features about SEO and PPC and get advice which is much better for your business, visit - http://www.digitalmediasapiens.com/

Programmatic Advertising Services

Programmatic Terminology

• Type of software to acquire digital advertising
• The primary process of acquiring advertising have factors like RFPs, negotiations, and manual orders. People need to make a compromise to produce some ads with a publisher and follow the commitment.

Programmatic Advertising

• To target the group of audiences, you want to see your advertisements.
• Through including gender, age and location, you rest assure you are transmitting highly-targeted messages to the right group of people. 
• You can also choose which publishers you want your ads to appear, permitting you to pay only for efficient ads, wherein they will appear at the right time to be seen by the right group of audiences. 
• This option is more cost-effective with higher functions because human ad buyers and salespeople aren’t always trustworthy and might also be costly.

Programmatic Ad Buying

• Incorporate machines to buy ads in actual time
• Grants the automation of fundamentals like buying, placement and optimization of the media inventory through a real-time bidding system.

Programmatic Direct

• Automated buying of guaranteed advertising space without an auction.
• Other terms are 'automated guaranteed', 'programmatic guaranteed', or 'programmatic premium'.

Programmatic RTB (Real-Time Buying)

• Automated process of negotiating with media that’s bought and sold by technology platforms in real-time.
• Before bidding takes place, publishers make the space available for brands and advertisers.
• Different elements need to consider like type of people and rates.

DSPs (Demand Side Platform)

• Demand Side Platform is an online system permits buyers of internet-based advertising inventory to barter, handle and bid in real time for the cost of display ads.
• DSP system grants study of performance metrics, such as cost per click or cost per action.
• You can also collect information about ad frequency and place ads in high media formats and sometimes the system incorporates video tracking. 

To get more information about programmatic advertising services, visit –http://www.digitalmediasapiens.com/programmatic-advertising/

Responsive Website Design vs Adaptive Website Design

Responsive Website Design

•   It produces the highest sighting experience to a website; regardless what type of device will be used.
• Fluid grids is a design that performs no matter what screen size for the highest glimpsing experience, using broad range of devices, from mobile phones to desktop computer monitors.

Adaptive Website Design

• It contains many specific layouts for multiple screen sizes and the layout used base on the usage of screen size.
•  The website identifies the type of device used and gives the pre-set layout for that device.

Difference of Responsive & Adaptive Website

•  Responsive design is the more severe option to carry out since it needs extra attention to the site’s CSS and organization therefore for sure it will work well whichever sizes.
• It’s very manageable to make some specific layouts for your website, rather than making one layout that will work in any screen size.
• Responsive websites need only to load one layout that will work to all platforms.
• Adaptive website requires loading all possible layouts however, for some situations, like the responsive site with 100 pages correlate to an adaptive site with 10 pages, adaptive will be much faster.
• Adaptive site designs function only to many screens if the layouts are also matching them.

Based on the survey results, responsive website design is usually the best option to go with for your site because, it always works for whatever screen sizes, develops loading times and frequently more effort given is worthwhile.

For new or smaller websites that just beginning to establish and they need to restore their resources, adaptive website design might be much better choice.

To get more information about web design, visit – www.digitalmediasapiens.com

7 Ways to Increase Facebook Engagement & Likes

1. Timing is important 

• Timing of your post will depend on your audience, content and your overall goal.
• You should post wherein it leads to increasing engagement, testing can be included to evaluate the right time.

2. Incorporate Social Media Images

• Original people images sharing
• Emphasize on faces
• Prefer lifestyle imagery
• Concise words
• Persuade short responses
• Image galleries creation
• Nostalgia is an advantage

3. Present Facebook Contests

• Increase audiences
• Enhance in traffic
• Provide user-generated content
• Create target market opinions
• Grow shares and vigorous
• Produce conversations
• Increase your email list

4. Cluster Source & Feedback

• Cluster sourcing serves as social listening, which is an important part of any social media strategy. 
• You can create simple questions to your audiences or use polls to let them vote on different questions therefore, you will easily realize what your audience wants. 

5. Enhance your posts

• After you determined your target audience, boost your post to get much better results.
• Content of your post should encourage visitors to your business website.

6. Look for Audience Insights

• You can determine type of content you need to focus after you see what kind of content your audience replies and kind of content they reject.
• Moreover, you will realize who your particular audience are and focus on this demographic.

7. Create Uncommon and Important Content

• Keep on mind your brand or product is unique therefore, highlight these features properly through your Facebook strategy. 
• You can also give advice and solutions to your audiences through your group in Facebook page. 

For more information on increasing engagements on Social media, visit http://www.digitalmediasapiens.com/our-services/social-media-marketing/