How are you socializing this year? Do you
have any new plans to reach more of your target audience with enhanced
peculiarity? If you haven't done yet, then do not delay because when a business
underappreciates the progress of technology, then it is likely to rigmarole
among the same targets without reaching the new ones. Another reason is that
social media platforms change slightly but frequently by rolling out updates
regularly.
Experts believe that this year will witness
a handful of highly essential trends unfolding over social networks. Let's take
a look at them:
·
Augmented Reality on Board- When Google
introduced Google Glass to streamline augmented reality (AR) to modify the way
people interact, it failed to gain popularity. But, today's marketing
strategies of giants like Snap, Google and Facebook are implementing AR to
attain more significant technological sophistication. If AR gets word broad
acceptance, then it will make social media one of the favorite applications of
technology by bringing people from vast distances together and providing them
with entirely new UI for their interactions.
·
Live Streaming Will Continue to Lead-
Approx 80 percent of consumers preferred watching live videos rather than taking
the linguistic road. The year 2017 exploded social media platforms with live
video streaming feature, and it was accepted by the users with fully open arms.
Experts are predicting that the year 2018 will keep the significant impact of
the live video feature on consumers. Brands and consumers have very well
settled into the matrix of this quick, informative entertainment segment.
·
Privacy and Open Source Elements Will Hype- No matter how open you want to stay on Facebook, Twitter and other
platforms, you always expect that no interrupting apps are selling your private
information to advertisers. Facebook and Twitter have been continually creating
awareness about the privacy rights of users to them. However, other apps are
still at stake. The year 2018 will grasp numerous privacy storing apps that can
offer users with open-source APIs to assure users and encourage them to use
their respective apps.
·
Gamification Will Stay Popular- Though
social media apps aim at connecting people worldwide, they have also achieved
success in keeping game lovers at bliss. Companies have been generating
significant revenue by leveraging immersive gaming experience to its users, and
in the current year as well there should not be any fall in this sector.
A company which keeps a 360-degree view of
the processes hopping around tends to attain success and create higher
competitive levels. Digital Media Sapiens is a digital marketing firm in Dubai
which has enhanced the social presence of many of its customers with its aim
targeting approaches. If you want to reshape the online presence of your
business, then connect with the experts of Digital Media Sapiens.
