Social Media Trends That Will Influence 2018

How are you socializing this year? Do you have any new plans to reach more of your target audience with enhanced peculiarity? If you haven't done yet, then do not delay because when a business underappreciates the progress of technology, then it is likely to rigmarole among the same targets without reaching the new ones. Another reason is that social media platforms change slightly but frequently by rolling out updates regularly.

Experts believe that this year will witness a handful of highly essential trends unfolding over social networks. Let's take a look at them:

·         Augmented Reality on Board- When Google introduced Google Glass to streamline augmented reality (AR) to modify the way people interact, it failed to gain popularity. But, today's marketing strategies of giants like Snap, Google and Facebook are implementing AR to attain more significant technological sophistication. If AR gets word broad acceptance, then it will make social media one of the favorite applications of technology by bringing people from vast distances together and providing them with entirely new UI for their interactions.

·         Live Streaming Will Continue to Lead- Approx 80 percent of consumers preferred watching live videos rather than taking the linguistic road. The year 2017 exploded social media platforms with live video streaming feature, and it was accepted by the users with fully open arms. Experts are predicting that the year 2018 will keep the significant impact of the live video feature on consumers. Brands and consumers have very well settled into the matrix of this quick, informative entertainment segment.

·         Privacy and Open Source Elements Will Hype- No matter how open you want to stay on Facebook, Twitter and other platforms, you always expect that no interrupting apps are selling your private information to advertisers. Facebook and Twitter have been continually creating awareness about the privacy rights of users to them. However, other apps are still at stake. The year 2018 will grasp numerous privacy storing apps that can offer users with open-source APIs to assure users and encourage them to use their respective apps.

·         Gamification Will Stay Popular- Though social media apps aim at connecting people worldwide, they have also achieved success in keeping game lovers at bliss. Companies have been generating significant revenue by leveraging immersive gaming experience to its users, and in the current year as well there should not be any fall in this sector.

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A company which keeps a 360-degree view of the processes hopping around tends to attain success and create higher competitive levels. Digital Media Sapiens is a digital marketing firm in Dubai which has enhanced the social presence of many of its customers with its aim targeting approaches. If you want to reshape the online presence of your business, then connect with the experts of Digital Media Sapiens.

Latest Trends in Social Media Marketing

It has been more than a decade with social media networks and entrepreneurs are striving hard to take utmost advantage of these platforms while it's in the spotlight. A few may assume it just as a buzzword, however for majority firms these networks have uplifted their revenue graph. Imagine a job where spending a few working hours on social media and interacting with people online is leading to practical benefits to the business and as well as to your professional upfront. As per stats 90% stakeholders believe that marketing with social media has influenced customer reach and generated immense exposure to the business. Businesses have become extremely subtle in maintaining customer relations, and anyone who's not on the track of marketing on social media is squandering time and money. The following are top four marketing trends:

·         Live streaming- Earlier viewing recorded videos on YouTube became a furor and it spread like wildfire. The latest broadcasting feature is more poise and instant which allows you to display live footage. Meerkat released the first instance of the live streaming following which Twitter released Periscope. Presently, Facebook is trending enormously with its live streaming video feature.

·         Chatbots- As a part of real-time engagement strategy chatbots have been designed to simulate an intelligent conversation with users or customers. It implies the protocols of artificial intelligence by automating tasks and retrieving data. It offers a great experience to users by providing instant answers to their queries. Chatbots have revolutionized the customer support services. Facebook messenger accelerates customer information through its chatbot named ‘Chotu.'

·         Expiring content- With the launch of engaging content on social media, platforms users have become more enthusiastic. Old and seen content no more persuades users as they keep themselves up to date with latest posts. It arises an urgency to create new marketing campaigns in set timelines. Snapchat has built a feature of making content expire to push new items by eliminating the old ones. Snapchat stories last only for 24 hours while its 10-second videos vanish after one view.

·         Paid and personalized content- If you want to enhance your reach to your target users then apply for paid tactics on social media platforms. But, what's new in this? The answer is personalized and useful posts. Social media platforms have started working on modified algorithms which tend to grasp user's attention more efficiently. And hence, customized content is in the picture. In a stack of tweets or Facebook posts, you will see only that material which is most relevant to your interest.

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Five Ways to Beat Your Competitors on Social Media

Social media is a fun-filled, informative arena for its users. It has provided businesses a digital platform to grow their umbrella by engaging users by implementing unique campaigning strategies. It is important to quote that the same space is given to the competitors of a company to grow. Whoever's approach can engage a maximum number of users; their business is on the road of popularity and expansion. Even if you own quality services or products in comparison to your competitor, however, you have less exposure, your competitor wins the race.

The following are five social media marketing strategies to showcase your worth against your competitors on social media platforms:

1.     Regular updates- Regular here may mean every day or multiple times in a day. Keep posting new informative materials on your social media accounts on a regular basis to seek ‘target' audience's attention. It is essential to engage the category of people for whom your product or service is dedicated to. Keep checking the accounts of your competitors for latest updates and sync your posts in better accordance with those. Innovate your posts on different topics related to your business which prove your worth better than your competitors.

2.     Prompt response- These days majority of online businesses have a dedicated social media marketing team which attends customer's comments on an immediate basis. If you are leading a company, then you need to make sure that your social media account is interactive with the audience in terms of positive thoughts and customer care values. This will make your social presence polite and responsive.

3.     Analyze your competitor's profiles- No, this won't be wrong to do. Do a thorough walkthrough of your competitor's social media profiles to analyze their posts, comments, number of likes & comments, what's the engaging factor, etc. Don't copy their posts, however, try building effective posts than theirs.

4.     Create a buzz- Let your social media account come up with some genuine hot and sizzling news. This news will create word of mouth amongst your audience, and against your contenders, your popularity will be benefitted. It is not advisable to post wrong information or information which can hurt religious sentiments of a particular group of people to create buzz and appear in the limelight.

5.     Stay omnipresent- This is a crucial factor for engagement through online platforms. Make your business available on all social media platforms to grab the attention of the maximum number of people. Recurrently keep checking your competitor's behavior on all media accounts and prove your tendency with better content.

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7 Ways To Improve Your Online Visibility Using Google My Business

How do small businesses or start-ups gain momentum in competing for big brands for online visibility? There are many marketing approaches which are simple and inexpensive which form the basis of online visibility. These approaches vary from time to time as your business grows.

Integrate the following approaches to your strategic plan to make your online presence effective:

1.       Get registered with Google My Business Listing- Don't scratch your heads thinking of additional expenses for this registration as this is absolutely free. You may want to trigger a question- why this is important? Earlier, new businesses were highlighted in yellow pages or in a newspaper column. In today's digital world, this is done in Google MyBusiness Listing. Verify your company's name under this source to register your online presence. After sign upload photos of your business activities, create campaigns to engage customers and make sure you are being responsive by responding to each customer review.

2.       Responsiveness appreciated- Google's mobile-first algorithm makes sure your website fits well in dimensions of mobile phones, laptops, i-pads, etc. Google is adhered to provide a hassle-free experience to its customers, however, if your website is still unresponsive then Google starts penalizing owners. Users don't pay more than 10 seconds on your website if its contents don't get loaded completely.

3.       Prove your worth- Plan your responses to negative customer reviews. Trust the fact that not every person or business out there is happy with your growth or your deliverables may have loopholes which are not getting entertained by customers in a positive manner. Online reviews have managed its place in market gracefully and people do post and follow reviews seriously. Make sure your responses are reaching customers in return for their feedback.

4.       Local SEO Optimization- Make sure your online visibility is aided with search engine optimization's best practices. Your presence should be strong enough that your website gets referenced in top rankings against customer's queries.

5.       Virtual tour- To make customers realize your genuineness, showcase them your offline business by uploading real pictures, creating a 360-degree tour, posting videos, etc. A recent study has revealed that Google listings with real photos and 360-degree tour were hit more frequently than the ones without proofs.

6.       Social Media Marketing (SMM) Approach- SMM has proved its worth as businesses stay connected with their customers and followers through social media platforms. Boost your business reach by showcasing your services to target users through social media links. 

7.       Concise and self-understood content- In addition to effective SEO strategies to boost online presence, make sure your audience is able to understand what you want to convey through your blogs and content. Be precise & clear with your words and avoid repetition of ideas under same title content.

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I connected with Digital Media Sapiens (DMS) for search engine services in Dubai. They follow all these strategies to enhance visibility.

How Will Artificial Intelligence Change SEO in 2018?

With the launch of RankBrain, the digital market is on a buzz- artificial intelligence changing the strategies of traditional SEO. RankBrain is based on fundamentals of AI and plays an important role in Google's overall search in billions of pages. According to experts, algorithms come and get replaced, however, the fundamental principle of SEO remains same- maximum visibility of quality and providing desired content to the user. This includes the following:

·         Visitor targeted quality content.

·         Becoming direct reference to your niche.

·         Improving on-site SEO along with website's visibility & usability.

·         Reference reputable websites with the topics of your website.

AIs connection with SEO still adheres to- avoidance of keyword stuffing, quality content, keyword stuffing in the title, incoming links from reputable websites. The goal of AI is to make digital systems think like human and provide them with the best possible results in the minimal amount of time. With AI's evolution in digital marketing, SEO has enhanced greatly and in coming years we'll be able to create systems that can reveal quality contents. AI is aligned to understand user's behavior and actions to filter the site. If the user is spending ample time on your website and referencing the links mentioned in your content then your SEO has won the race. A few seconds on your website and switch to other search result showcases user's disinterest in your content.

Introduction of AI in search engine optimization will eliminate the loopholes like figuring out the differences between relevant sites and sites irrelevant to the search query. Websites with single and focused topics are easier to discover and classify which increases the chances of appearing in top search results. Since search engines are being traversed with AI principles, hence, SEO will have to adopt the new advancements and change its theories. The launch of AI-based search engines will largely benefit search engine optimization strategies. The big change would be rather being an SEO analyst, professionals will have to apply SEO strategies from the business owner's point of view.

According to AIs concept, the main motto is to make computer systems intelligent and think like humans. Now, having implemented AI in search engines, from SEO point of view the strategy should be implemented as such that if search engines were humans then still your website should have been ranked among top search results. AI has stepped into digital marketing and now its effects will only grow with new implementations. You just need to ensure your website matches maximum answers to query hit by users. Search engines will reward you if you are able to get maximum engagement with relevant results. These algorithms are dynamic and possess the ability to handle complex queries. 

Social Media Advertising and Marketing

If you do not have an online existence for your own little or medium company, lots of chances are being missed. Online digital strategy is vital to the growth of your brand and is an incredible tool to attain your goals as an enterprise owner. At the same time as your spending budget might not be as big as top brands, being online equals your playing field. You essentially open a virtual door for the entire world to note your products and services. A large group of customers nowadays relies upon the internet to locate solutions for their problems. With an efficient strategy online, you may show that you may help them find solution for their troubles.

Loyal customers may additionally get acquainted more with the brand and have greater faith and you are also able to attain untapped markets through various stations like social network, email advertising, content promotion, among others. With an excellent online process, you can be on business enterprise 24x7. Even when you are sleeping, your money can work for you. As a small business enterprise, you can't afford the spending of huge brands about product boost, however a clear digital technique will help you conserve on prices and create positive outcomes like developing new leads and getting new customers. In contrast to traditional marketing where verbal exchange is one manner, online strategy paves the manner for real time promotion and customer interaction

Facebook, Twitter together with other platforms serve as client support channels. Top brands make maximum of this opportunity to maintain their customer base happy. With on-line advertising and marketing, you may personalize offers readily and eye buying history. Using the data that you've, you could run offers which can target specific customers for specific products or services that they could need. The data of the consumers may also be utilized to plot pass campaigns so that you can improve value of sales per client. Human beings now consume content using smart phones and tablets.

 It’s a mobile world where connecting with prospective clients on the move is very easy. While hiring specialists to help you together with your online approach ensure that they are not only experts in website design or search engine optimization, but additionally are extremely good at mobile promotion and mobile web site design. With larger savings and much less costs due to effective online digital strategy, you will be capable of getting extra leads and convert them to buying customers. Maximum manufacturers are ramping up their digital campaigns via social network, mobile phone, PPC and display