Unlocking Success with a Google Ads Agency in Dubai

 Dubai's vibrant business scene is a dynamic marketplace where companies are always vying for the attention of a diverse and savvy consumer base. As more businesses transition to online platforms, competition for visibility has never been fiercer. In this environment, leveraging Google Ads can be a game-changer, helping businesses reach their target audience and drive conversions. This is where a dedicated Google Ads agency in Dubai, like Digital Media Sapiens, can make a significant difference. In this blog, we'll explore the advantages of using Google Ads and why partnering with an agency can elevate your marketing efforts.

Why Google Ads is Essential for Business in Dubai

Google Ads is a powerful tool that allows businesses to advertise on Google's search engine results pages, YouTube, and across the Google Display Network. With billions of searches made daily, advertising on Google ensures your business appears when potential customers are actively seeking products or services like yours.

Dubai's market is diverse, with a mix of local and international consumers. Using Google Ads, businesses can target specific demographics, locations, languages, and devices, ensuring that your advertising budget is spent reaching the most relevant audience.

The Benefits of Working with a Google Ads Agency in Dubai

While Google Ads offers incredible potential, it requires expertise and careful management to maximize results. Here's why partnering with a Google Ads agency in Dubai, such as Digital Media Sapiens, is a smart choice:

1. Expert Knowledge and Experience

Google Ads is a complex platform with a steep learning curve. An experienced agency has in-depth knowledge of the platform's intricacies and keeps up with the latest updates and best practices.

2. Effective Campaign Strategy

A successful Google Ads campaign starts with a solid strategy. An agency will work with you to understand your business goals and craft a customized plan that aligns with those objectives.

3. Budget Optimization

Managing a Google Ads budget requires careful monitoring and adjustment to ensure you're getting the best return on investment. An agency can optimize your budget by focusing on high-performing keywords and ads, reducing wasteful spending.

4. Continuous Performance Monitoring

Google Ads campaigns require constant attention to ensure they are performing at their best. A dedicated agency uses advanced analytics tools to track key metrics and make real-time adjustments for optimal results.

5. Comprehensive Services

Beyond managing your Google Ads campaigns, an agency can provide additional services like landing page optimization, A/B testing, and conversion rate optimization to boost your ad campaign's effectiveness.

Why Choose Digital Media Sapiens

Digital Media Sapiens is a leading Google Ads agency in Dubai with a proven track record of helping businesses achieve their advertising goals. Our team of certified Google Ads experts understands the Dubai market's unique dynamics and can create campaigns that drive traffic, leads, and sales. We focus on delivering results and ensuring our clients get the most out of their advertising budget.

Get Started with Google Ads Today

If you're ready to take your business to the next level with Google Ads, Digital Media Sapiens is here to help. Our tailored approach and commitment to client success make us the ideal partner for your advertising needs. Don't let your competitors outshine you—work with us to create effective Google Ads campaigns that drive real business results.

Contact Digital Media Sapiens today to schedule a consultation. Let's build a Google Ads strategy that brings your business the visibility and success it deserves.

Why Your Business Needs a Social Media Agency in Dubai

 In the heart of the UAE, Dubai stands as a bustling hub of commerce, innovation, and cultural diversity. With its fast-paced growth and thriving business environment, the competition to stand out is fiercer than ever. In this digital age, the key to visibility and engagement lies in effective social media strategies. This is where a social media agency in Dubai, such as Digital Media Sapiens, comes into play. Let's explore why a social media agency is essential for your business and how it can transform your online presence.

The Power of Social Media in Dubai

Dubai's residents and businesses are highly active on social media platforms. With millions of users engaging daily on platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok, social media has become a critical touchpoint for businesses to connect with their audience.

An effective social media strategy not only builds brand awareness but also fosters customer relationships, drives website traffic, and ultimately boosts sales. However, navigating the ever-changing algorithms and trends requires expertise and a deep understanding of the local market.

The Benefits of Hiring a Social Media Agency in Dubai

Outsourcing your social media needs to an agency like Digital Media Sapiens offers numerous advantages. Here are some key benefits:

1. Expertise in Local and Global Trends

A social media agency has a pulse on the latest trends, both locally and globally. This allows them to craft content that resonates with your target audience while keeping your brand relevant and engaging.

2. Consistent and Strategic Content

Creating and posting content consistently can be challenging for businesses with limited resources. A social media agency ensures that your content is regularly updated, visually appealing, and strategically aligned with your business goals.

3. Advanced Analytics and Reporting

Measuring the impact of social media efforts is crucial for understanding what's working and what needs improvement. A social media agency uses advanced analytics tools to track engagement, reach, and conversions, providing you with actionable insights.

4. Brand Development and Storytelling

Social media is an opportunity to tell your brand's story and connect with your audience on a personal level. A skilled agency can help you develop a cohesive brand identity and create compelling narratives that resonate with your followers.

5. Comprehensive Services

Beyond content creation and posting, a social media agency offers a range of services, including community management, social media advertising, influencer marketing, and crisis management. This comprehensive approach ensures that all aspects of your social media presence are covered.

Why Choose Digital Media Sapiens

Digital Media Sapiens is a leading social media agency in Dubai, known for its innovative approach and commitment to client success. Our team of social media experts understands the Dubai market's unique dynamics and is skilled in creating customized strategies that drive results. We believe in fostering strong relationships with our clients, ensuring that their brand voice is authentically represented across all platforms.

Let's Elevate Your Social Media Presence

If you're ready to take your social media game to the next level, Digital Media Sapiens is here to help. Our expertise, creativity, and dedication will ensure that your brand stands out in the crowded social media landscape. Let us be your partner in building a strong online presence that resonates with your audience and drives business growth.

Contact Digital Media Sapiens today to schedule a consultation. Let's work together to create a social media strategy that propels your business to new heights.

Why Your Business Needs an SEO Agency in Dubai

 In today's digital age, having a strong online presence is more important than ever. Dubai, a city known for its rapid growth and innovation, is a competitive market where businesses strive to make their mark. To succeed, companies must leverage the power of search engine optimization (SEO) to ensure they're visible to their target audience. This is where an SEO agency in Dubai, like Digital Media Sapiens, comes into play. In this blog, we'll explore why SEO is crucial for your business and how an agency can help you achieve your online goals.

Understanding the Importance of SEO in Dubai

Dubai's business landscape is dynamic, with new companies constantly entering the market. As a result, the digital space is becoming increasingly crowded. If your website doesn't appear on the first page of search engine results, you're missing out on a significant amount of potential traffic and customers.

SEO involves optimizing your website and content to improve its visibility on search engines like Google. This includes various strategies such as keyword research, on-page optimization, technical SEO, and link building. By investing in SEO, you're not only increasing your website's visibility but also establishing credibility and trust with your audience.

Benefits of Hiring an SEO Agency in Dubai

While some businesses attempt to manage their SEO in-house, the complexities and evolving nature of SEO often require specialized expertise. Here's why partnering with an SEO agency in Dubai like Digital Media Sapiens is beneficial:

1. Expertise and Experience

SEO agencies employ professionals who specialize in search engine optimization. They stay updated with the latest trends and algorithm changes, ensuring that your website remains compliant and effective.

2. Time and Resource Savings

SEO is a time-consuming process that requires ongoing attention. By outsourcing your SEO needs, you can focus on other aspects of your business while experts handle the optimization.

3. Customized Strategies

Every business is unique, and a one-size-fits-all approach to SEO doesn't work. An SEO agency will create a tailored strategy that aligns with your business goals, industry, and target audience.

4. Measurable Results

An SEO agency uses analytics tools to track the performance of your SEO efforts. This allows you to see measurable results, such as increased website traffic, improved search engine rankings, and higher conversion rates.

5. Comprehensive Services

SEO agencies offer a range of services beyond basic optimization, including content marketing, social media management, and paid advertising. This comprehensive approach ensures that your online presence is cohesive and effective.

Why Choose Digital Media Sapiens

Digital Media Sapiens is a leading SEO agency in Dubai with a proven track record of helping businesses achieve their online goals. Our team of SEO experts understands the Dubai market and can create customized strategies to boost your visibility and drive results. We believe in a collaborative approach, working closely with our clients to ensure their success.

Take Your Business to the Next Level

If you're ready to enhance your online presence and outperform your competition, contact Digital Media Sapiens today. We'll help you create an SEO strategy that drives traffic, increases conversions, and boosts your business's bottom line. Don't let your competitors get ahead—partner with us and watch your online success soar.

Contact Digital Media Sapiens now to schedule a consultation and start your SEO journey. Your business deserves to be on the first page of Google—let's make it happen!

Empowering Businesses with Strategic SEO Solutions in Pune

 Introduction:

In the rapidly evolving digital landscape, having a strong online presence is crucial for businesses looking to thrive. Search Engine Optimization (SEO) plays a pivotal role in enhancing visibility and driving organic traffic to websites. In Pune, one name stands out in the realm of SEO excellence – Awrange Digital. In this comprehensive guide, we'll delve into the world of Awrange Digital, exploring their expertise, services, and the impact they've made in helping businesses conquer the online realm.

Awrange Digital: A Trusted Name in SEO in Pune

Founded with a vision to revolutionize the digital marketing landscape, Awrange Digital has emerged as a trusted SEO agency in Pune. With a commitment to delivering results-driven strategies, the agency has successfully propelled numerous businesses to new heights through tailored and innovative SEO solutions.

Services Offered by Awrange Digital:

1. Keyword Research and Strategy: Awrange Digital begins by identifying and analyzing the most relevant keywords for your business. Through in-depth research, they formulate a comprehensive strategy to target keywords that will drive qualified traffic to your website.
2. On-Page SEO Optimization: Crafting SEO-friendly content and optimizing on-page elements is essential for search engine visibility. Awrange Digital ensures that every aspect of your website is finely tuned to meet the criteria set by search engines, resulting in improved rankings.
3. Off-Page SEO and Link Building: Building a robust online presence involves more than just on-site optimization. Awrange Digital employs strategic link-building techniques to enhance your website's authority, credibility, and overall visibility across the web.
4. Local SEO Services: For businesses targeting local markets in Pune, Awrange Digital offers specialized local SEO services. This includes optimizing Google My Business profiles, local keyword targeting, and ensuring accurate business information across online platforms.
5. Technical SEO Audits: Recognizing the importance of a technically sound website, Awrange Digital conducts thorough SEO audits. This involves identifying and rectifying technical issues that may hinder search engine crawlers and impact overall performance.
6. Content Marketing: Compelling and relevant content is at the core of Awrange Digital's approach. They develop content strategies that resonate with your target audience, establishing your brand as an authoritative voice in your industry.
7. Analytics and Reporting: Transparent communication is a hallmark of Awrange Digital. Clients receive detailed analytics and performance reports, allowing them to track the impact of SEO efforts on key metrics such as traffic, conversions, and keyword rankings.

Client Success Stories:

Awrange Digital takes pride in the success stories of its clients. Whether it's increasing organic traffic, improving search engine rankings, or boosting online visibility, the agency has consistently delivered tangible results across diverse industries in Pune.

Why Choose Awrange Digital?

1. Proven Track Record: Awrange Digital's success is reflected in its track record of driving measurable results for clients across various sectors.
2. Customized Strategies: Recognizing that each business is unique, Awrange Digital tailors its strategies to meet the specific needs and goals of its clients.
3. Dedicated Team of Experts: The agency boasts a team of seasoned SEO experts, content creators, and digital marketing professionals committed to staying ahead of industry trends.
4. Cutting-Edge Technology: Awrange Digital leverages the latest tools and technologies to stay at the forefront of the ever-evolving SEO landscape.

Conclusion:

In a digital era where online visibility can make or break a business, Awrange Digital stands as a beacon of excellence in Pune's SEO landscape. By combining strategic expertise, innovative solutions, and a commitment to client success, Awrange Digital continues to empower businesses to thrive in the competitive online marketplace. If you're in Pune and seeking a partner to elevate your digital presence, Awrange Digital is the name you can trust.

4 Tips to Blend Guerrilla and Digital Marketing for Beginners

As a digital media marketer, you must be more aware of several techniques of inbound marketing that can help leverage your brand. But there are marketers who are ruling the roost and capturing the attention of their target audience by using guerrilla marketing. While not everyone can stick to just one of the techniques, we have a few tips that can blend both these marketing methods. If you are a beginner and want to make it big, here’s what you need to do:

·       Have a Goal in Mind – It is imperative that when you want to blend digital and guerrilla marketing, you should have an end-goal in mind. Be it getting more traffic to your website, getting more followers for your social media page or more conversions, you need to set an objective and focus on it from the day one itself. This will help you plan a comprehensive strategy and therefore, execute it brilliantly as well.

·       Timeliness is Everything – Marie Kondo, the Japanese tidying expert is all over the news and social media for her new Netflix series. Her Kon Mari method has many takers and is a hot topic. When you weave your content on topics like this, you can be assured that there will be readers or audience, who will be willing to share it with their network. This is how you can leverage content marketing for your inbound marketing agency without any hiccups. Just search for trending topics and come up with a strategy that will fit the bill.

·       Think Out of The Box – This has become a cliché but, thinking outside the box is what Guerrilla marketing is all about. You have to get out of the comfort zone, go beyond normal routines and then, promote your brand. For instance, you may come up with an innovative Live Streaming Video that has the potential to go viral. Similarly, you can go for unusual email tricks or use the stories feature that a lot of platforms have as a marketing tactic. The catch here is to highlight your brand’s USP in the best possible way.

·       Go Local – All the top names in local inbound marketing agency know the importance of local SEO or local digital marketing. You need to take the same route when you want to go for Guerrilla marketing. Know what clicks with the local audience and use the same for your inbound marketing agency in Dubai or elsewhere.

To Conclude

These are some of the essential tips that you need to take into consideration when you want to blend guerilla marketing and digital marketing. For more such tips that can help you, keep a tab on this space as we will be back with more write-ups.

2019 Digital Marketing Lessons That You Need to Implement

2019 is already here and we are back with our post on digital marketing lessons of the year. Last year we saw a rise in voice search queries, the arrival of chatbots on more platforms, the use of AI in almost every sphere and so on and so forth. As any leading digital agency in Dubai will suggest, you will need to come up with a stellar marketing strategy if you need to stay on the top of your game. Here are our lessons that you need to implement this year:

1.       Take Social to Next Level – The rule of the thumb is to make sure that you take your social media platforms to the next level. From Facebook, Twitter to Instagram and Snapchat, think of ways you can leverage them and outdo your competition. Use the right tools, techniques and use these channels to boost your brand visibility, maximize engagement etc. And if your content on these platforms happen to go viral, then there will be no looking back for your firm for sure!

2.       Keep Your Website Updated and Relevant – The next step is to make sure that your website is up to date and is relevant to your niche. It is always a good idea to change the content and keep it to the point, use photos, illustrations and graphics that are not stock photography and make your site easy to navigate. Also, use a lot of white space to ensure better readability. Make sure that your website is responsive and mobile-friendly as these are also going to be considered by Google as ranking factors.

3.       Paid Marketing Will Rule – Paid search works on different platforms as well, including professional networking site LinkedIn. With a number of targeting options, you can make the most of your paid search campaigns and reach out to a huge audience who have their presence online.

4.       Be GDPR Compliant – The next step is to make sure that your website is GDPR compliant. There can be many steps to do so such as adding an SSL certificate, having a cookie policy in place and keeping a Privacy Policy on the site. In short, you have to specify very clearly to the target audience that how their data or information is going to be stored.

 Conclusion

These are some of the things that you need to take into consideration when it comes to implement the latest digital marketing tips and tricks in 2019. For more tips given by the best digital media and advertising agency in Dubai, keep a tab on this space.

5 Questions to Ask for Choosing the Best Digital PR Agency

Picking and choosing a PR agency is a huge decision. Doing an agency search, shortlisting the top ones and then, going ahead with the talk to select the best one can be all the more difficult if you are not well-prepared already. That said, here are some of the questions that you need to ask for choosing the best digital PR agency.

1.       What Kind of PR Marketing Agency are You?

The first rule of the thumb is to understand which kind of agency you want to hire. For instance, you may want to opt for a big agency, a local agency, traditional or global agency. It strictly depends on your business objectives and your budget. This takes us to the next pointer.

2.       What is Your Budget?

The next step is to determine a budget quite early on. This will help you set an expectation and you can search agencies that can work with the budget without overstepping it. It will also help you set realistic expectations for the agencies who are going to pitch to you. This is how you can land an agency that can deliver within your budget.

3.       What Are Your Strengths?

A PR agency working in the digital sphere needs to have certain USPs, which will determine whether or not they are fit for your projects or not. This is why, you need to ask them about their strengths, their value propositions and how they can work towards increasing your brand’s awareness and image online. For instance, some agencies will have their core strength in design while others will be more efficient when it comes to SEO or SEM and so on and so forth. Overall, you need to opt for a firm that offers you on-stop solution for all your digital needs.

4.       Who is Going to Handle Everything?

When you hire a PR marketing agency, it is also necessary to know who all will be working on the team or handle everything for your firm. For instance, they may assign one team to handle paid media while the other can be used to handle mixed media. In both the cases, you need to be aware of who all are going to be on the campaign.

5.       Do You Know About Our Products/Services/Technologies?

An agency that has done its homework is definitely the best agency that is going to work for you. It is a good sign when they already know about your products/services or other offerings as that will help them create more effective digital PR strategies in the long run.

These are some of the basic questions that you need to ask the digital PR agency before hiring them. For more write-ups on similar topics, keep a tab on this space.

5 IDEAS TO SPICE UP YOUR SOCIAL MEDIA CAMPAIGNS

The toughest part of running any social media campaign? Coming up with new and interesting ideas that help entice your followers and customers. Well, with the rise of social media marketing in Dubai and elsewhere, brands are necessarily focusing on social media campaigns. They help the brand earn more value and also help in increasing the leads and sales.

But, what exactly is the secret to running a successful social media campaign? Without a further ado, read the following ideas and get an idea of how to spice up your social media campaigns –



1. Share content from your fans and followers

Don’t be afraid to let your fans and followers do the talking. Sharing user-generated content is an excellent way to give your fans and followers a fresh perspective on your brand.

Along with this, it also strengthens your relationship with your followers and gives them a sense of belongingness. It shows that the actions of your followers are not going unnoticed and instead are appreciated. Thus, Repin, Retweet, and Regram, and you are good to go!



2. Create a daily, weekly, or monthly series

Want to incorporate that branded hashtag in your posts in a fun way? Well, posting a series is the perfect pick to do so!

A monthly, weekly, or a daily series keeps you active on the social media platforms. Having said that, it also helps you build stronger bonds with your customers. Make sure to communicate with them and induce interactive series to engage them to the fullest. Make the most out of it by using the branded hashtags and reaching out to a wide group.



3. Add some humor to your content

No one is interested in viewing the same old, mundane content or visuals on your social media posts, right? Well, then time to amp up your game by adding two teaspoons of humor to your social media campaigns.

Adding a little humor helps in more engagement with your customer base. Thus, make sure to be creative with your content and don’t be afraid to go bold. Nonetheless, make sure that you are not hurting the sentiments of any individual or a community. It is a good practice to include more emojis and visual content.



4. Build hype with behind the scenes content

Your customers and viewers are always eager to know what goes on behind the curtain. Hence, it is a good idea to incorporate BTS content in your social media campaigns.

This is a clever strategy that helps build the hype and keeps up the excitement of your viewers. It also helps in building a trustworthy and credible image of the brand in the masses. Having said that, stronger relations are built and eventually there is a rise in the views and sales, adding big bucks to your company!



5. Team up with another brand

Co-marketing or social media partnership is a win-win situation. Notably, you get more exposure and a rise in the leads, and also you get to learn and explore new methods and techniques.

Having said that, it is a great idea to sync up your efforts. This can be done via webinars, eBooks, or promotions. Make sure to choose a company that is not your direct competitor and instead complements your brand. Also, be sure of the company’s goals and aims and you are good to go!


All things considered, you need a broad vision and an innovative approach to ace the game of social media campaigns. Following these simple tips will pave way for your brand’s success!



Conclusion

No matter what kind of business you run, maintaining a creative and enticing image on the social media platforms is a must. Having said that, you need to incorporate fun and fresh social media campaign ideas.

4 Golden Rules To Excel In The Field Of Digital Marketing

Every brand aims at getting ahead of the competition through all possible ways. Following an analytical approach and stay in-line with the current market trends and technology of the digital marketing in Dubai and elsewhere gives an edge over your competitor. Having said that, digital marketing has been elegantly integrated with achieving winning results.

But, without following certain thumb rules of this field, you will not be able to ace the game. Thus, here is a rundown of 4 golden rules to excel in the field of digital marketing –

1.       Building a connection

Gaining a deeper understanding of your customer and being able to deliver exactly what they need, is something you need to put into practice. Well, if your audience resonates with your purpose, then my friend, you have built some strong connections!

In the light of making a connection, merely selling of the products and services is not something that should be aimed at. Understanding the needs and concerns of the customers, offering them personalized solutions, delivering relevant content, and aiming at customer satisfaction in all the verticals, will get you going!

Make the customer journey worth of their time and money, and you will be already ahead in the race!

2.       Viewer or Customer Engagement

In the view of connecting with the server, the engagement of your viewers is a major stepping stone to success. Notably, using social media techniques will do you good.

Well, the nature of both the digital and the people is social. Having said that, using more techniques to integrate people in your social values will help ensure higher engagement and lead to sales. It is a good practice to incorporate various social media competitions, forums, live sessions, and community management in your strategies. Other things to help increase engagement include – Digging into Google Analytics, talking with the customers directly, amongst others.

Simply knowing the keyword for the content will not suffice in a successful digital marketing program.

3.       Include visuals

Running on the similar lines of connection, if your content is not fun and easy to comprehend, your viewers will not be able to relate to it. Significantly, using visuals will help enhance the audience experience and increase in the leads and sales.

Whether it’s infographics or simply adding a compelling visual aid to a piece of content, you will be promising a great content. Make sure that it is aligned with the brand values and objectives. Additionally, the visuals should be easy for consumption and interesting and fun. To give an illustration, you can use platforms like Facebook, Instagram, or include augmented reality, tutorials, and videos, in your strategy!

Make your content powerful through visuals and see the balls flowing in your court!

4.       Analyze and innovate

The only constant in the world of digital marketing is a change. Thus, if your results show a little fluctuation, do not stress out. Instead, analyze what you are doing and what you are not.

All things considered, in this dynamic field of digital marketing, you always need to be on your toes when it comes to analyzing and optimizing. Notably, making corrections and inducing creativity in your strategies will take you to closer to the peak. All in all, it is a must to keep evolving with the digital customer.

Add some innovations to your techniques and see the brilliant results in no time!

Technology will continue to deliver new ways for brands and customers to help maximize their satisfaction. However, knowing some golden rules in your field of expertise will help you build a strong foundation.

Conclusion

Following these simple tips will help you strengthen your foundation. Nail the game of digital marketing by experimenting and working to make the most of it!

4 Reasons Why Startups Need To Hire A Digital Marketing Agency

With everything online these days, can your startup afford to not be on the social media? Sure, every startup has this thought and are thus striving to make it possible. Thus, have no worries as you are not sailing alone in this rocky boat!

Let not your competitors climb further away from you in their digital marketing efforts. Considering all things, agencies can be a great way to help build your company’s online profile. A digital marketing agency in Dubai and elsewhere aid you in bringing the big guns by aligning to your startup’s aims and objectives.

So, here are the 4 reasons why your startup needs to hire a digital marketing agency –

1.       You cannot manage your digital presence all by yourself

Your customer is likely googling and intending on increasing your sales, right? Thus, in short, your startup needs a strong online profile to benefit and lead to more sales.

Digital presence is a tricky thing and it is understood that you cannot do it all by yourself. Unless you have a lot of time to create content, manage your website or social media, you’re not going to get much value out of it. The digital marketing space is massive and without in-depth knowledge of it, you'll end up doing your company more harm than good in the online world. Hence, a digital marketing agency is a must-have for your startup!

2.       When you want to benefit from best practices

You might be an expert in your industry but might have the perfect knowledge about building a digital presence. Think no further, because hiring a digital marketing agency will help you benefit from their skills, experience, and best practices.

Digital marketing agencies utilize the most modern marketing techniques and help you build your online presence. They put together a digital strategy and an online roadmap for your brand for the next few months or years. Having said that, you can benefit from the internal knowledge of the agency without having to devote a lot of budget to the ongoing execution.

3.       You can focus on your business

You want to retain the core of your business while you build a strong presence for yourself, right? Well, teaming with a digital marketing agency will aid you in stepping on these two stones at the same time.

Outsourcing your marketing efforts allows you to focus on growing your business. The operations flow smoother and more efficiently when you are focusing on the whole and sole of your business. Whereas, on the other hand, the agency takes care of managing your business online.

4.       You can scale up quickly

Want to ensure that you get the outcomes you paid for? Well, digital marketing agencies help you in guaranteeing the returns on your investment and help in expanding your business.

When you are hiring an agency, it promises you the smart and expert use of your funds. They make decisions best for your company and invest their energy in getting leads and sales for your brand. All in all, you earn big bucks and save your time and money by hiring an agency.

Thus, these reasons will help you understand the pivotal role that an agency plays for a startup.

Conclusion

Need someone devoted to your brand’s online presence resulting in better results? Well, without a further ado, you need to hire a credible digital marketing agency!

3 Types of Brand Videos You Need to Aim For

Sending out paper leaflets or newspaper ads is a passé. Business video content is the newbie which is thriving ever than before and taking over all the social platforms. It is gaining momentum as it helps bring the company mission, aim, objectives, and products and services to life. 

Brand videos are something which your audience can immediately relate to and help establish your company as a champion.  

Here is a quick list of brand videos which Digital Marketing Companies can incorporate in their marketing strategies to yield the best results –  

Explainer Videos:

Do people feel that it is difficult to understand your product or service, thus affecting your sales? Well, what you can do is compile an “explainer video” and break down the topic or the problem for easier comprehension.  

Digital Agency in Dubai and elsewhere, put it in a story format to make it more interesting and engaging. These can include helpful tips, running the audience through some specific processes or solving their problems. One of the most important benefits of these kinds of videos is that they do not promote your service or product. Instead, they help solve some issue and foster a personal relationship with the audience or the customers.  

Event Videos:

Want to convey a depth information about your company, product, culture, or aims and objectives? This just might be the thing for you. Event videos refer to posting the fun videos of the events or the special occasions that you celebrated in the past. These videos can help the viewers see the “behind the curtain” scenes, which they otherwise cannot. 

Many social media platforms also allow you to post “live videos” of your events which keep your viewers hooked to their laptop or phone screens. This is an effective way to keep your audience involved and increase your followers or the customer base. 

‘How to’ videos or Demo videos:

Want to endorse your products to the masses in an exciting way? These videos help you highlight the same and also help the audience to identify with your product in a better manner. Demo videos or ‘how to’ videos are basically nothing but giving a brief demonstrator of how to use your products or services virtually. You can make use of such videos to make your products come into the limelight and convert your sales. You can also include the call to action in such videos to extend some extra help to your viewers. 

These are the basics or the must-haves video marketing strategies you should be incorporating. 

Conclusion:

Brand video content is booming every single day and assists the projected growth. What better and fun way to marketing your products and services than this?  

Social Media Trends That Will Influence 2018

How are you socializing this year? Do you have any new plans to reach more of your target audience with enhanced peculiarity? If you haven't done yet, then do not delay because when a business underappreciates the progress of technology, then it is likely to rigmarole among the same targets without reaching the new ones. Another reason is that social media platforms change slightly but frequently by rolling out updates regularly.

Experts believe that this year will witness a handful of highly essential trends unfolding over social networks. Let's take a look at them:

·         Augmented Reality on Board- When Google introduced Google Glass to streamline augmented reality (AR) to modify the way people interact, it failed to gain popularity. But, today's marketing strategies of giants like Snap, Google and Facebook are implementing AR to attain more significant technological sophistication. If AR gets word broad acceptance, then it will make social media one of the favorite applications of technology by bringing people from vast distances together and providing them with entirely new UI for their interactions.

·         Live Streaming Will Continue to Lead- Approx 80 percent of consumers preferred watching live videos rather than taking the linguistic road. The year 2017 exploded social media platforms with live video streaming feature, and it was accepted by the users with fully open arms. Experts are predicting that the year 2018 will keep the significant impact of the live video feature on consumers. Brands and consumers have very well settled into the matrix of this quick, informative entertainment segment.

·         Privacy and Open Source Elements Will Hype- No matter how open you want to stay on Facebook, Twitter and other platforms, you always expect that no interrupting apps are selling your private information to advertisers. Facebook and Twitter have been continually creating awareness about the privacy rights of users to them. However, other apps are still at stake. The year 2018 will grasp numerous privacy storing apps that can offer users with open-source APIs to assure users and encourage them to use their respective apps.

·         Gamification Will Stay Popular- Though social media apps aim at connecting people worldwide, they have also achieved success in keeping game lovers at bliss. Companies have been generating significant revenue by leveraging immersive gaming experience to its users, and in the current year as well there should not be any fall in this sector.

SocialMedia Marketing Agency in Dubai

A company which keeps a 360-degree view of the processes hopping around tends to attain success and create higher competitive levels. Digital Media Sapiens is a digital marketing firm in Dubai which has enhanced the social presence of many of its customers with its aim targeting approaches. If you want to reshape the online presence of your business, then connect with the experts of Digital Media Sapiens.